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Mast General Store

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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Mast Store Family

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

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mast news & events

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  • July 9, 2025 9 minute READ
    Checking your oil level is easy

    5 More Old-Fashioned Skills to Learn

    In our fast-paced world, we often forget the things that can be done without the assistance of a computer, tablet, phone, or other electronic devices. Doing things by hand helps keep your brain sharp. ...read more

    tags-icon At Home

    location-icon All

  • June 11, 2025 8 minute READ
    The welcome to Valle Crucis sign near Highway 105

    The Open Sign is Out for Valle Crucis

    A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis is open, too, and welcomes a new restaurant and a revamped trail to its offerings. We hope you’ll visit soon.  ...read more

    tags-icon Local Flavor | Travel

    location-icon All

  • June 5, 2025 3 minute READ
    RIbbon Cutting in 2020 at the Mast Store in Downtown Roanoke

    Mast Store Roanoke Celebrates Five Years

    The Roanoke Mast General Store celebrates its five-year anniversary on Tuesday, June 17. While Mast Store’s history in this city is still young, that doesn’t mean it hasn’t been eventful.  ...read more

    tags-icon Behind the Scenes | Local Flavor

    location-icon Roanoke

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