Mast General Store

Spring Favorites

Buy 5 Jams/Jellies/Butters, Get a 6th Jar FREE*

Buy 5 Jams/Jellies/Butters, Get a 6th Jar FREE*Who doesn't love the sweet taste of summer on a cold winter's day or the memories of fall days spent apple picking while the AC struggles to keep you cool? No matter your "jam," Mast Store has a broad selection of jams, jellies, butters, and preserves to stock your cupboard or share with others. Whenever you purchase 5, the 6th one's on us! *Mast Store Provisioners only.

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Clothing

Pair of brown Birkenstock Arizona sandals.

Footwear

Person holding a brown Susan Joy leather handbag, with a blurred outdoor background.

Accessories

Mast Store Provisioners raspberry jalapeño jam jar with a colorful background

Food

Candy

Home

Folding knife with a green handle on a wooden surface

knives & tools

Woman sitting in a blue hammock chair in a park, holding a drink.

Outdoor gear

Toys

Person holding a Patagonia backpack in a forest setting

Travel

mast store shopping guides

Spring Favorites

Moving the Tassel - A Gift Guide

Graduation closes one door but opens so many more to whatever's next. Celebrate the pomp and circumstance that led to this special day with a thoughtful and meaningful token of your support.

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Give Dad His Due

"If at first you don't succeed, call Dad." How many times have we all turned to Dad when we're in a pinch? A thoughtful gift on Father's Day is a small way to say thank you for Dad always answering your call.

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The perfect way to give your friend or loved one the freedom to choose from hundreds of items.

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Find a Store

We have stores in North Carolina, South Carolina, Tennessee and Virginia. Come visit!

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Mast Store Passport

All fans of Mast Store can document their personal journey to each Mast Store location.

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From Our Blog

5.29.25

45 Years Ago: The Cooper Family Legacy

This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture.

5.14.26

Mast Store Celebrates 15 Years in Downtown Columbia

The heart of any city is its downtown, where restaurants, boutiques, lawyers, hair salons, theaters, and many more enjoy the bustling hum of commerce. On May 25, 2011, Main Street welcomed an unconventional new retailer to its growing chorus of Downtown Columbia institutions when the Mast General Store opened its doors.

4.6.26

All Blogs

Mast Store's collection of blogs includes travel itineraries, product information, recipes, and human-interest stories. There's even an interview with a tree. We think you'll enjoy them, so follow this link to find out.

The Cooper family is shown sporting Mountain Strong t-shirts on the steps at the Original Store.

The Cooper Family at the back of the Original Mast Store, Valle Crucis, October 2025.

Mast Store Since 1883

John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Our story