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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The city of Knoxville was the first capital of Tennessee, but that was some 250 years after Hernando de Soto scoured part of the area in search of El Dorado. The plat for the town was surveyed by Charles McClung and included provisions for a town common along the waterfront, a church and graveyard, and a school, which was chartered as Blount College in 1794 (and was the beginning of the University of Tennessee).
Described as an “alternately quiet and rowdy river town,” Knoxville for a time was indeed part of the Wild West. The infamous Kid Curry, a member of Butch Cassidy’s Wild Bunch, was arrested and held in Knoxville’s jail. He later escaped and galloped out of town on a horse he stole from the sheriff.
Read more ...
Manufacturing and distributing became an important part of the local economy for Knoxville – and the Tennessee River and rail lines made much of the city’s growth possible. Gay Street was the center of commercial development and was lined with stores, warehouses, stables, and more. And then came the Million Dollar Fire of 1897.
It was 4 a.m. in the morning when flames were seen leaping through the roof of the Hotel Knoxville located right where the Mast Store is now. The fire department scrambled and got as many boarders out as possible.
Knowing that the fire could get out of hand, the fire department in Chattanooga was contacted and made the journey to Knoxville aboard a train in record time (at speeds topping 90 miles per hour). One building had to be dynamited to control the blaze. By the end of the day, only five lives were lost, the Chattanooga fire department returned home to cheers, and two blocks of Gay Street lay in smoldering ruins. The losses were valued at $1 million and the cause is yet undetermined.
Out of the ashes arose the building you see today, which was constructed in 1898.
Read less ...The Knoxville store has been a retail landmark in Downtown Knoxville since 1898. The building was constructed after the "Million Dollar Fire" in 1897. The fire started in a nearby hotel and destroyed the entire block on our side of the street. The flames spread so fast and were so intense that the Chattanooga Fire Department was called in to assist. They put their pumper on a train that left for Knoxville approaching speeds of 90+ miles per hour.
When the building was rebuilt, it was home to the McNulty Grocery and Dry Goods Co.
In 1901 M. M. Newcomer's Department Store made the move from across the street into the building at 402 South Gay Street. It was one of Knoxville's bigger stores.
Read more ...
The Knoxville store has been a retail landmark in Downtown Knoxville since 1898. The building was constructed after the "Million Dollar Fire" in 1897. The fire started in a nearby hotel and destroyed the entire block on our side of the street. The flames spread so fast and were so intense that the Chattanooga Fire Department was called in to assist. They put their pumper on a train that left for Knoxville approaching speeds of 90+ miles per hour.
When the building was rebuilt, it was home to the McNulty Grocery and Dry Goods Co.
In 1901 M. M. Newcomer's Department Store made the move from across the street into the building at 402 South Gay Street. It was one of Knoxville's bigger stores.
As an interesting aside to the history of the actual building, the Original Mast Store in Valle Crucis had a long relationship with Knoxville, which makes the store on Gay Street even more interesting. In perusing the invoices for goods purchased for the shelves from 1902 until 1920, numerous invoices had Knoxville addresses. One of the addresses is just down the street at what is now the Downtown Grill and Brewery. In the early 1900s, it was Woodruffs, a wholesale and retail house for all kinds of goods. There are also a number McClung Wholesale invoices. The McClung Warehouses are just a short drive from the store and are near the rail yard. Farm implements, barbed wire, and other items were stocked from this business.
In 1932, the Knox Dry Goods Store replaced M. M. Newcomers. Through the years it provided all kinds of goods and services including a beauty shop on the second floor. Knox Dry Goods modernized its name in 1954 becoming known as The Knox. It was a mainstay in the downtown area until 1977 when The Boston Store moved into the building.
In the late 1970s, many retailers had left downtown for the suburbs. The store was vacant until the White Grocery Store moved in in 1982 and operated until 1988. After that, the building was used for storage including sewing machines and all other items.
The Mast Store opened in August 2006.
Read less ...There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem