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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

mast news & events

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  • November 6, 2024 5 minute READ
    Food for the Mountains

    Uplifting the Appalachians

    The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home.  ...read more

    tags-icon Inspiration | Local Flavor | Mast in the News

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  • October 30, 2024 8 minute READ
    Christmas trees covered in snow

    A Year for the Perfect Christmas Tree

    You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more

    tags-icon Adventure | Inspiration | Local Flavor | Travel

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  • October 24, 2024 3 minute READ
    Get outside with Columbia!

    Share the Warmth with Neighbors in Need

    Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more

    tags-icon Inspiration | Local Flavor

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