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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Founded in 1810 by Colonel Robert Love, a Revolutionary War soldier, Waynesville is named for General "Mad" Anthony Wayne, who was Love’s commander. He must have made quite an impression on Col. Love with his daring military exploits and fiery demeanor. The town of Waynesville is just the opposite. Quiet and unassuming, it is home to many artists, who draw inspiration from the high peaks of the mountains that ripple off in the distance.
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Since the middle 1880s, travelers have made their way to this broad valley surrounded on all sides by mountains approaching 6,000 feet. You might recognize one of those – Cold Mountain – made famous by the Civil War-era novel by Charles Frazier. Ironically enough, the last shots of the Civil War east of the Mississippi were fired right here.
As the Great Smoky Mountains National Park was dedicated in 1940, Waynesville touted itself as the Gateway to the Smokies. By then, the building that is now the Mast Store, then known as The Toggery, was serving residents and visitors to town with quality clothing at reasonable prices. We hope you’ll find the same service and an even wider selection of goods today.
Read less ...This building, located on Main Street in Downtown Waynesville, was built in the 1930s and was called the Toggery. This fine clothier was similar to a Belk's or an Efird's. The floor layout was similar to what you find now at the Mast Store. As you walk in the front door from Main Street, The Toggery had its men's and ladies' departments, along with the shoe department, on the main floor. Where the present day outdoor department is, on the mezzanine, was used as storage.
Read more ...This building, located on Main Street in Downtown Waynesville, was built in the 1930s and was called the Toggery. This fine clothier was similar to a Belk's or an Efird's. The floor layout was similar to what you find now at the Mast Store. As you walk in the front door from Main Street, The Toggery had its men's and ladies' departments, along with the shoe department, on the main floor. Where the present day outdoor department is, on the mezzanine, was used as storage.
The offices were located where the current offices are, in the front of the building. To easily exchange information from the office and the sales floor, a pulley system was used to request change, etc.
The Mast Store in Waynesville was the first location outside of the High Country. The building was in the process of being converted into a dance hall before it was purchased and opened in 1991 as a Mast Store.
*Photo courtesy of the Haywood County Public Library History Collection.
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There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Did you know the State of North Carolina’s official folk dance is clogging? Yep, the North Carolina General Assembly adopted clogging as the state’s folk dance and shagging as the state’s official popular dance in an act executed on July 20, 2005. That’s recent history, but the roots of clogging extend to the country’s colonial period and even before. Photo courtesy of Joe Shannon's Mountain Home Music and Lonnie Webster. ...read more
Local Flavor | Travel
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Asheville | Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem