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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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It seems like back-to-school time comes faster and faster every year. The summer fun has just begun, and then it’s time to pore over checklists and see what still fits in the closet. We’ve put on our thinking caps, inverted and multiplied, and come up with the least common denominator list of essentials that most anyone headed back to class will need.
A sturdy backpack. While it may not be filled with heavy textbooks and a dictionary, you still need a place for your stuff. Might we recommend the Pivoter from The North Face and the Refugio from Patagonia? Both of these models are feature-rich with both a computer sleeve and a tablet sleeve. They offer good organization with a separate compartment for keys, pens, pencils, and snacks. Men’s and women’s fit are available, and each has two water bottle pockets. Of course, there are other options that might fit your needs; you can find those HERE.
A water bottle or two. Hydration is important to maintain our bodies in good working condition. Most of us don’t drink as much water as we ought to, but when you have water close at hand, you’re more likely to hydrate regularly. The options for water bottles are almost endless, but we’re showcasing two of our favorites – one that is insulated and another that will keep your water at room temperature. Hydro Flask is a modern marvel. It keeps hot drinks hot (up to 12 hours) and cold drinks cold (up to 24 hours). There are so many configurations and colors to choose from we couldn’t pick just one, so here’s the LINK to the whole collection. Check out the options for coffee and tea lovers alike.
For those of you who don’t like drinking from a metal bottle, try CamelBak. So, you like to drink your water through a straw – no problem. Or, if you prefer to guzzle it from a free-flowing lid, there’s an answer for that, too. Replacement parts are available for lids, bite valves, and straws – and using your own water bottle reduces the waste stream.
A lunch box. I’ll trade you my chips for your peanut butter sandwich. Who doesn’t like lunchtime? You get to take a break from studying. You can catch up with friends and talk about the geometry proof you’re working on or you can do a little last-minute cramming for the test next period over a sandwich and a piece of fruit. Lunch boxes can run the gamut, but we have a couple of suggestions here. The insulated lunch box from KAVU features a zippered mesh pocket perfect for holding a napkin and utensils and a main compartment for your sandwich, apple, and cheese stick. There’s even room for a juice box or a canned drink. Of course, you can go old school with a tin lunch box featuring your favorite artist (like Bob Ross), movie heroes (like The Avengers), or research subject (like dinosaurs).
A journal. No matter how technologically savvy we become, there are still things that we’ll want to write down in our own handwriting. Musings and observations from the bus stop, a haiku about flip flops, a recipe for tortilla pie, or Suzie loves Bobby (scribbled 1000s of times) might be at the top of your list to jot down. These fun small and mid-sized journals from Peter Pauper Press are perfect for capturing thoughts in the moment, and they’ll look good on the bookshelf later.
A power bank. We know the feeling. You look down at your tablet, and it says “7% charge.” Uh-oh, and you have two more chapters you need to read before study group starts. You don’t have to head back inside to charge up, you can do it while you’re relaxing in your favorite reading spot in the park with a power bank. Choose from the Kodiak from Outdoor Tech or the Flip from Goal Zero. These chargers fit in your pocket, purse, or backpack and are perfect for giving your devices a needed charge until you can plug back in.
A rain jacket. Into every life, a little rain must fall. It pays to be prepared for it. And, don’t let the name fool you – a good rain jacket is an important piece to wear year ‘round. Not only will it protect you as you make your way across campus in late summer’s pop-up showers, but it can be layered with a fleece for a functional winter combo. Check the Arcadia II jacket for women (also available in curvy sizes) and the Watertight II jacket for men, both by Columbia, for basic protection. For a few more features, like pit zips that work great for temperature control, look for the PreCip jackets for men and women from Marmot.
Snacks. When the three o’clock slump hits, you need a snack to keep you going. Mast Store Provisioners has a myriad of snacks to fit the exacting specifications of just about anyone. From dried okra (yum!) and animal crackers to wasabi peas and spicy cheese nuggets, there are snacks to wake up your mouth and to tide you over until supper time.
Back to school is an exciting time – new friends, learning something new, fun adventures. As Louis Pasteur observed, “Chance favors the prepared mind,” and with these seven essentials you’ll be prepared to meet your new challenges and opportunities.