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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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Have you ever thought you had a pretty good idea how something came about only to find out that, well, it’s complicated. That is the story of bluegrass music – which, by the way, wasn’t even referred to as “bluegrass” until well into the 1940s. This music, most associated with the Appalachian Mountains and the working class, is a long tale of shared influences, forks in the road, and happy reunion gatherings. ...read more
At Home | Inspiration
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Imagine finding yourself in a sticky situation. One that confronts you with out-of-the-ordinary circumstances that test your patience, demand your resolve, or challenge you to take a stand and do the right thing. ...read more
Behind the Scenes | Local Flavor | Mast in the News
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
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Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville!
Apples are not native to North America. This tasty treat originated in Kazakhstan, and we can thank the Romans, who along with the Greeks and Etruscans, cultivated apples and eventually brought them to the British Isles. If you’re wondering, yes, there really was a Johnny Appleseed. Born in Leominster, Massachusetts in 1774, John Chapman is widely credited with bringing apples to a wide area including Pennsylvania, Ohio, Indiana, Illinois, West Virginia, and Ontario, Canada.
As it turns out, there may be more truth to the old adage, “an apple a day keeps the doctor away,” than we realized. Apples are rich in pectin and also contain mild acids which help your body fight toxins, aid in digestion, and “pep up” your entire system. They also are high in potassium and low in sodium making them the perfect healthy snack for people with cardiac or renal problems. Other studies show a correlation between people who regularly consume apples experiencing a lower incidence of colds and upper respiratory ailments.
According to the North Carolina Apple Growers Association, about 40% of the state’s apple crop is marketed as fresh apples with the remaining 60% being used in the processing industry to make applesauce and juice. Twenty or more varieties of apples are grown in North Carolina with a harvest season spanning from August through late October.
Photo at right is courtesy of the Henderson County TDA.
The N.C. Apple Festival can trace its roots back to a fall festival in 1938. It was established to celebrate the county’s 100th birthday and to salute the area’s apple-growing industry. The festivals in 1939 and 1940 were held toward the end of the apple-growing season, and after 1941, the festival was abandoned altogether during the wartime period. Festivities started again in 1947 under the name of the Apple Blossom Festival.
After surveying local businesses and farmers, the event was moved toward the beginning of harvest time for mountain apples and assumed the name of the N. C. Apple Festival.
For many of the participating orchards and growers, the event can represent up to 15% of the year’s business, so the days leading up to the festival are filled with picking and packing as many apples as possible.
The N.C. Apple Festival is a true celebration of all things apple – apple pie, apple cider, apple slushies, apple doughnuts, apple, apple, apple! This year’s theme is “77 years of <3 N.C. Apples.” Businesses in Downtown Hendersonville decorate to fit the theme and move apple “anything” merchandise to the front of their stores.
Hendersonville’s Main Street becomes a street fair featuring crafts, fresh apples, and more. Kids’ areas with bouncy houses and rides are located at the Visitor’s Center and at Wells Fargo Bank. The food court is also in front of Wells Fargo Bank.
While the main part of the festival is located in Downtown Hendersonville, there are many parts of the festival including 5k runs, car shows, parades, concerts, and breakfasts. And if you’re a good hand in the kitchen, you might want to participate in the apple cook-off. This event brings together groups and volunteers from all across the county to benefit the whole community.
Parking: There are multiple free and fee-based parking areas around the festival area. Many of the parking lots charging a fee are operated by local non-profits with this being one of their most important fundraisers of the year.
Handicapped Parking: Accessible parking for festival goers is at City Hall, 160 Avenue W., Hendersonville, NC 28792, and it is available on Saturday and Sunday only.
Festival Hours: 10 a.m. – 8 p.m. on Friday, Saturday, and Sunday. On Monday, there is a mini street fair from 10 a.m. until the end of the parade.
Entertainment: Live music, dancers, and more are featured throughout the festival from noon until 8 p.m., Friday – Sunday. The King Apple Parade steps off at 2:30 p.m. on Labor Day Monday. You can get a line-up of entertainers and happenings on the NC Apple Festival website.
Photo above is courtesy of the Henderson County TDA.
This is a great time to pick up apples for snacks or to can for later.
Snacking Apples: Red Delicious, Jonagold, Fuji, Gala, Granny Smith, Evercrisp, Pink Lady
Baking/Cooking Apples: Golden Delicious, Rome Beauty, Stayman, Winesap, Granny Smith, Braeburn
Apples that Store Well: Empire, Honeycrisp, Fuji, Arkansas Black, Goldrush
Storing Apples: Refrigerate as cold as possible without freezing for best results. If you are in a colder climate, some apples will store well in the garage.