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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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My grandmother was a teacher, and she used the word primer, pronounced “primmer,” a lot. There were math primers to get the basics of operations, English primers to learn the foundations of grammar and punctuation, and, of course, spelling primers to garner all those rhymes for spelling success. So, why shouldn’t there be a “Fall Foliage Primer” to learn what you need to know about autumn’s color show? Well, now there is! ...read more
Fall Foliage Primer | Adventure | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The holiday season provides us plenty of reasons and opportunities to give a good hug. And what better gift is there to give this time of year?
A hug shares warmth at the onset of these cold-weather months. It can greet a friend or relative, who we don’t often see, and say, “I’ve missed you.” It can show joy, compassion, and affection all in one gesture.
The holidays are a time for embracing those we care about, and similarly, we must wholly embrace the season itself. There’s no side-hugging the holidays… This time of year calls for a double-armed, drawn-out, full-on bear hug!
There’s simply no getting around the fact that the holiday season fills up our schedules as much as our hearts, so we might as well go all in and grasp the happiness along with the hustle and bustle.
With that in mind, the Mast Store is your holiday spot to discover a broad selection of cozy, comforting, embraceable items that will help you slow down and savor the warmth of the season. Whether you’re considering these items as gifts or as treats for yourself, we believe they’ll bring you and yours armfuls of holiday cheer!
Start a fire, pour yourself a hot drink, stream your favorite bingeworthy show, and crawl underneath a Mast Sweatshirt Blanket for a snuggly winter night at home. If you’re in the mood for a cold weather adventure, heading to your team’s playoff tailgate party, or watching your town’s Christmas parade pass from the sidewalk, make it a heavy-duty L.L.Bean Flannel Camp Blanket to keep you toasty in any winter conditions.
There’s no feeling of being “home for the holidays” more than slipping on a pair of house shoes and kicking back after a long day of work or Christmas shopping. Acorn offers a fleece-lined footbed in their Men’s Fave Gore and Women’s Jam Mule Slippers that will leave you curling your toes in cozy delight as you stretch out in your favorite recliner.
For ultimate huggable holiday relaxation at home, slip into an L.L.Bean Robe like the Men’s Scotch Plaid Flannel or Women’s Wicked Plush Robe and cuddle up in “luxurious warmth” and “blissful comfort.”
If you’re looking to embrace the downhome charm of the season with your family, it’s always appropriate to slip into fun, Christmasy PJs! The Bear Cheeks FlapJacks Union Suit is a nostalgic one-piece that’s provided functional coziness for many a generation’s run to the “outdoor facilities” thanks to its all-over, long john coverage and conveniently located, buttoned trap door. Ideal for bedtime, cat naps, and looking festively flawless as you open presents on Christmas morning, Lazy One’s Women’s Flannel Christmas Plaid Button Nightshirt is a feminine twist on a traditionally rugged nightshirt.
And don’t forget to include the kiddos in comfort, too! The Kids’ Christmas Tree Farm Holiday Pajama Set by Hatley puts the youngsters in adorable, seasonal outfits that will make for merry memories in family photo albums years from now. There's even Tree Farm Jammies for babies with a cute little beanie to boot!
Rich aromas are among the memories we most closely associate with Christmas. Spices, sweets, mint, pine, and many more comforting scents envelop us and bring us back to Grandma’s kitchen on Christmas Day as she takes out trays of cookies from her oven. Candles and soaps by Santa’s Naturals and Boston International feature seasonally themed fragrances evocative of snowy conifer forests, berry-laced holly wreaths, and baked goods fit for Santa himself.
A hug from a stuffed animal can be a child’s greatest comfort. Sometimes, it even helps an adult recall those simpler childhood days. After all, the holidays can often leave us in need of a hug, too. Someone who encourages you to slow down amidst your busy “holi-daily” dashing is Sylvie the Sloth. This extra-large plushie boasts a lavish faux fur coat and a bean-weighted body for squeezable, cushioned snuggles. Best of all, Sylvie’s long arms reach out to give you or your child the most excellent hugs possible!
For a Christmas hug, you’ll find this 33-inch, gargantuan Grinch from Aurora World, who, despite his size, still somehow has a heart “three sizes too small,” and his good-natured, guiding light, canine companion, Max.
This season, take hold of all that the holiday brings into your life – the love and the chaos, the relaxation and the chores – and, however, you go about it, remind yourself to pause long to give those around you a good hug. Like the comedian Bob Hope once said, “My idea of Christmas, whether old-fashioned or modern, is very simple: loving others.” Let’s make it so that our embrace of others shows that sentiment still rings true today.