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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
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Last fall, a two-week tour of epic proportions crossed North Carolina. It began in the Pisgah National Forest, twisted through the Smoky Mountains, maneuvered up into the High Country, rolled down to the Foothills and Piedmont, and eventually reached the sandy plains of the coast. It stopped over in more than a dozen towns all across the Old North State, literally “from Murphy to Manteo.”
Thousands of North Carolinians came out to see the headliner of this tour in their hometowns’ parks, plazas, and schoolyards. The star that was such an attraction, however, wasn’t a singer, celebrity, or even a person. It was Ruby the Red Spruce.
Ruby, a 78-foot evergreen tree, was bound for the United States Capitol as its annual Christmas Tree. While Ruby wasn’t yet decorated for her audiences as she was en route to the Capitol, all who saw her knew that she was destined to shine and represent her Carolina home with pride.
And shine with pride she certainly did! Ruby was the first North Carolina tree in 26 years chosen as the U.S. Capitol Christmas Tree. It’s an honor that bears special distinction since this Christmas Tree, among all in the nation, is called “The People’s Tree.”
Although it had been a while since North Carolina last claimed the privilege of providing our country The People's Tree, the state often provides Christmas Trees that appear in other prominent locations, including the White House. Since 1970, a North Carolina Fraser fir has graced the Blue Room (or occasionally the Entrance Hall depending on the First Lady’s decorating preferences) as the centerpiece of the White House’s holiday décor 14 times. That’s more than any other tree variety from any other state. (Photo at right is courtesy of Watauga Online.)
The North Carolina Fraser fir itself is the most popular Christmas tree variety in North America, according to the North Carolina Christmas Tree Association. Its beauty, fragrance, soft needles, and strong yet pliable branches make it ideal to bear decorations in any living room, and, not surprisingly, the National Christmas Tree Association has named it the United States’ best Christmas Tree variety.
Growing the Fraser fir is also a thriving agricultural industry for North Carolina farmers. The North Carolina Cooperative Extension estimates that five to six million of these trees are harvested each year, and they are shipped from North Carolina to every state in the nation as well as several countries abroad. The wholesale value of the crop is upwards of $100 million. This places the state’s Christmas tree industry second in the United States by number of trees harvested and cash receipts.
While North Carolina tree farmers grow other common household Christmas tree varieties – although not typically colossal red spruces like Ruby – including Scotch pines, Canaan firs, eastern red cedars, and Leyland cypresses among several others, the Fraser fir represents 99.4% of all species grown in the state.
The North Carolina Cooperative Extension points out, too, that Christmas tree farming is a zero-waste industry because its products are completely recyclable and renewable. Most farmers take advantage of sustainable growing practices. Fraser firs are slow-growth trees, which take 10 or more years to reach maturity and harvest; therefore, farmers must alternate their planting patterns in order to ensure a full crop each successive season.
The mountains of Western North Carolina are the historic home of this form of agriculture thanks to their cooler climate. It happens that the counties with the highest concentration of Christmas tree farms are also the home region of several Mast General Store communities. These include the High Country counties of Watauga, Ashe, Alleghany, Avery, and Yancey as well as those high-elevation counties farther southwest like Buncombe, Haywood, Henderson, and Mitchell. Altogether, in these and other top-producing counties, there are more than 1,300 Christmas tree farms that comprise approximately 40,000 acres of North Carolina’s pristine mountain landscape.
With North Carolina accounting for nearly 20% of the country’s Christmas tree production, it’s certainly not the only state in the Mast Store’s area that produces this festive crop. According to the Virginia Department of Agriculture and Consumer Services, the Commonwealth harvests 4.3 million trees each year from 460 farms. This makes it the seventh-largest Christmas Tree producer in terms of inventory.
The northeast corner of Tennessee shares a similar elevation, climate, and geography to North Carolina, and its Christmas tree farms also grow primarily Fraser fir as well. While the farms aren’t as abundant statewide as they are throughout its neighbor to the east, you can still find a good number of them, especially in East Tennessee.
Sunny South Carolina is a bit different as you might imagine. Christmas trees still grow in its warmer climate – just not the Fraser fir (although there are still a few farms that can support this variety in the most northwestern reaches of the Upstate). The Palmetto State’s Christmas tree farms extend all the way to the marshy Lowcountry, but most specialize in producing pine, cypress, and cedar. Still, the South Carolina Christmas Tree Association has 46 member farms that sell roughly 40,000 homegrown trees each year.
This Christmas season, before you crawl through your attic to drag out boxes of decorations or make plans to attend your community’s Christmas tree lighting celebration, take a moment to appreciate the magic of this seasonal symbol. There’s simply something indescribable about the way a Christmas tree can draw us together and bring families and neighbors such abounding joy. Why else would we gather in towns across our state to see a local Christmas tree like Ruby the Red Spruce on its way to represent our home in the nation’s capital or take such pride in the tree in our own living room once the last ornament is hung in just the right position and the star topping its highest branch is lit?
Also consider this year that, in addition to the warmth they bring to our holiday season, Christmas trees provide livelihoods for many local farmers. Their sales put the family Christmas meal on these folks’ tables, and bolster our county, regional, and state economies. If you’ve never savored the aroma of a real Christmas tree in your home during the Holidays, we’d encourage you to give it a shot this year! It’s easy as long as you water it properly, set it away from any open flames, and make sure low-hanging lights and decorations are out of the reach of any pets or small children. Or, if you’re already a live tree purist, we encourage you to “shop locally” for your tree and visit a nearby choose-and-cut Christmas tree farm. We guarantee there’s no better way to usher in the season than taking out the family for a day trip to choose the perfect tree over a cup of hot cocoa that’s perhaps even topped off with a Christmas hayride.
However you and yours observe the Holidays, remember that Christmas tree roots run deep in our hometowns, empower our communities to flourish in many senses, and connect us all.
Photo of Ruby the Red Spruce during the Lighting Ceremony was taken by Phi Nguyen and Brendan O'Hara and appears on the House of Representatives website.