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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. During the month of November, Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with our neighbors who need them. Columbia has already jumpstarted the coat drive with its own donation.
This is the 18th year that Mast Store has asked its guests and customers to check their closets for coats and jackets “looking” for a new home. “Making the switchover from summer to winter clothing, I always find a jacket or two that is in perfectly good condition, but may not, as Marie Kondo says, ‘spark joy’ as it once did,” said Lisa Cooper, president of Mast Store. “With Share the Warmth, I can release it with gratitude for the warmth it gave me and appreciation for the warmth it will give someone else.”
Might you have an “old favorite jacket” looking for a new home? Mast Store is working with local organizations that will give your old jacket new purpose as someone else’s favorite jacket.
Over the years, Mast Store has found that children and youth sizes, along with larger adult sizes (XXL and larger), are the most difficult ones to come by to meet the needs of local partners.
This is a great cause to share at meetings, on your social media accounts, and with family as colder weather is approaching. Chances are there’s at least one perfectly good jacket hanging around that has warmth to share.
Established in 1938, Columbia is a legend in the outerwear industry with a drive to "make it perfect and then make it better." From trending styles, like the Bugaboo jacket and Performance Fishing Gear, to cutting-edge technologies, like OutDry, Omni-Heat, and TurboDown, Columbia is passionate about the outdoors and makes gear and apparel to keep you outside longer.
“Columbia is an important partner with our Share the Warmth Coat Collection Drive. They make a great product, especially at the price point,” shared Cooper. “We hope that you might consider Columbia this year if you need to invest in a new jacket or fleece for yourself.”
If you would like to donate, please make sure your gently used jacket, coat, sweater, or blanket is clean and drop it off at any Mast Store. We are working with several organizations in our local communities to ensure that the jackets will be off to their new homes in time to stave off winter’s chilly winds and frosty snows.