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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Mast General Store is sending out an S.O.S. in the form of a shoe drive, Sharing Our Shoes. During the month of May, Mast encourages the community to search their closets for shoes they no longer need and to drop them off at the store nearest you. The collection drive runs through May 31st, but many locations accept donations all year.
One of the many pleasures of spring is transitioning out of bulky winter wear into lighter, warm weather clothing. During your spring cleaning, take a closer look at your shoes. If you think another person might wear them more than you, then drop them off at the store. We’ll be sure those shoes find the perfect pair of feet. Any type of shoes are accepted – athletic, dress, casual, men’s women’s, or kids’.
The Knoxville Store is donating shoes to The Ladies of Charity. Their mission is to provide emergency assistance to those in need.
The Greenville Store is working with the Salvation Army. The Salvation Army’s mission is to meet human needs without discrimination.
In Columbia, Mast Store is partnering with Transitions. Their mission is to empower the homeless to transition from the streets to self-reliance.
In Asheville, Mast Store is donating their shoes to The Community Resource Center at Hillcrest. The Center promotes healthy living, community wellness, and self-sufficiency by assessing the needs and goals of the public housing residents and assisting them in building connections with appropriate community services and resources.
The Waynesville Store supports Clothes to Kids in Lake Junaluska. They provide new and quality used clothing to low-income or in-crisis school children in Haywood County, free of charge.
In Winston-Salem, Mast Store is working with two agencies: The Crossnore School and the Winston-Salem Rescue Mission. The Crossnore School will distribute the children’s shoes that are collected and the Winston-Salem Rescue Mission will distribute adult shoes to the people they serve.
In Hendersonville, Mast Store is working with Interfaith Assistance Ministry and Only Hope WNC. Interfaith Assistance Ministry is a faith-based non-profit organization committed to meeting the basic needs of Henderson County families in financial crisis. Only Hope WNC’s purpose is to combat youth homelessness.
The Mast Stores in the High Country have chosen several community groups to receive their shoes. In Boone, shoes will be donated to Watauga High School and/or to the Hunger and Health Coalition. The store works with teachers and counselors at the high school to help students with basic needs. If students at WHS are unable to use the shoes, the remaining shoes will be donated to the Hunger and Health Coalition.
The Mast Store Annex Store is working with The Hospitality House. Their mission is to rebuild lives and strengthen the community by providing a safe, nurturing, healthy environment in which individuals and families experiencing homelessness and poverty-related crises are equipped to become self-sufficient and productive.
Shoes donated at the Original Mast Store will help the Watauga Humane Society’s Bare Bones Boutique. Funds raised by the Bare Bones Boutique help feed and care for homeless animals in the county.
Donating your shoes is not only a gift to those in need, it’s a gracious act on behalf of the environment as well. Last year alone, Americans discarded millions of pairs of shoes. “We all have shoes that still have a little life left in them, but we no longer wear,” said Lisa Cooper, president of the Mast Store. “The Community Resource Center at Hillcrest helps many individuals, who have no way to purchase shoes for themselves or their families. At this time, there is so much need. Our employees and our customers are always generous and eager to share what they have with their neighbors.”
De-clutter your closet, reduce the strain on our environment, and lend a helping hand to your neighbors. Answer the S.O.S. call this month and help Sharing Our shoes. All of our invaluable community partners are eager for shoe donations and appreciate the kindness of Mast customers. Thank you!