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sun11AM - 6PM
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tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 7PM
sat10AM - 7PM
sun10AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 10PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Who's ready for another diversion or two? By now, our new routines are, well, routine. Get up, make coffee, fix breakfast, send the students to school in one corner of the living room, and set up the office on the kitchen table. This week's Boredom Busters will revisit a skill that many of us have let slip in the days of GPS, offer up a few podcasts, and send a jigsaw puzzle or two your way. ...read more
Inspiration | At Home
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Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
What were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. ...read more
Behind the Scenes | Local Flavor
Original - Valle Crucis
We hope everyone enjoyed a little yoga, fixed a nice extra special meal one night, and then threw down at a big dance party. We are all wearing lots of hats these days – from small business CEO and the school's head master to the top chef and building custodian. That means its even more challenging to get everything done and to have a little spare time for fun. This week we have a few more suggestions to shake up your stay-at-home routine with activities and a movie night. ...read more
At Home | Inspiration | Recipes
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If the situation was different, we would all be excited to spend time at home. We are all in this together, and we’ll make it through it with creativity and grace. We’ll be offering a few ideas to break up the boredom and routine while you’re spending more time at home for the next few weeks. Let’s get started! ...read more
At Home | Inspiration
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One of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in. ...read more
Inspiration | Local Flavor
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