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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Hailing from Nashville, Tennessee, Paddywax has been crafting American-made, artisanal, and eco-friendly candles and soaps for nearly 20 years. They’ve dedicated themselves to creating something lovely for every home and their candles and soaps combine innovative scents and creative designs for every gift-giving occasion. ...read more
Mast Family Favorites
All
“By ten o'clock, the sidewalk along Vine Street looks like the Fourth of July parade. Mama minds the cash box while Daddy and Mitch go to haul more tomatoes and peppers from the truck. The basket of beans is almost empty, so I fill it up again,” reflects Paul Brett Johnson his children’s book “Farmers' Market.” ...read more
Recipes | Local Flavor
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The summer harvest season is in full swing! And if your garden is like ours, you have enough squash to feed everyone in the community. So, if your garden gives you squash, you make squash everything! ...read more
Dear Francine | Gardening | Recipes
All
You know the summer is coming to a close when the sunflowers start to droop in the heat of the noonday sun. Checking in with a large field of cheery sunflowers near the Mast Store World Wide Headquarters, it’s clear from the sleepy blooms that summer is ever so slowly fading. Before we get back into the swing of another school year, here are a few of our favorite ways to enjoy the last days of summer. ...read more
Adventure | At Home | Inspiration
All
Over a century and a half ago, and twenty years before Mast General Store opened our doors in Western North Carolina, a storied American manufacturer was founded in Marlborough, Massachusetts. Two men contributed $150 each to the development of what has become the oldest continuously operated shoe company in the United States. This is the story of Frye boots. ...read more
Mast Family Favorites
All
Late Summer is a magnificent time of year to enjoy the Blue Ridge Parkway. In fact, you could string together a trip through the mountains, soak in their beauty and rich history, and also find time to meander into your favorite Mast General Store at many stops along the Parkway. ...read more
Local Flavor | Adventure
Asheville