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April 10, 2020 4 minute READ

The Alfred Adams Lunch at the Original Mast Store

Grab a Bite at the Store

Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more

tags Mast Family Favorites | Local Flavor | Behind the Scenes

locations-icon Original - Valle Crucis

April 8, 2020 3 minute READ

Mast Store Memories: A Look Back at 1980

What were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. ...read more

tags Behind the Scenes | Local Flavor

locations-icon Original - Valle Crucis

April 7, 2020 6 minute READ

Boredom Buster #2

We hope everyone enjoyed a little yoga, fixed a nice extra special meal one night, and then threw down at a big dance party. We are all wearing lots of hats these days – from small business CEO and the school's head master to the top chef and building custodian. That means its even more challenging to get everything done and to have a little spare time for fun. This week we have a few more suggestions to shake up your stay-at-home routine with activities and a movie night. ...read more

tags At Home | Inspiration | Recipes

locations-icon All

March 31, 2020 3 minute READ

Boredom Buster #1

If the situation was different, we would all be excited to spend time at home. We are all in this together, and we’ll make it through it with creativity and grace. We’ll be offering a few ideas to break up the boredom and routine while you’re spending more time at home for the next few weeks. Let’s get started! ...read more

tags At Home | Inspiration

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March 26, 2020 2 minute READ

Gift Cards for Good

One of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in. ...read more

tags Inspiration | Local Flavor

locations-icon All

March 20, 2020 2 minute READ

We're In This Together

General stores have always been there for their communities. Now, we need everyone to be there for all. ...read more

tags Local Flavor | Mast Family Favorites | Inspiration

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Grab a Bite at the Store

Mast Store Memories: A Look Back at 1980

Boredom Buster #2

Boredom Buster #1

Gift Cards for Good

We're In This Together

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