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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
All
The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Mast General Store owners, John and Faye Cooper, have been committed to selecting older, often historical buildings, for our store locations from the very beginning. The Original Store in Valle Crucis first opened its doors for business in 1883. The store served as the hub of commerce in the heart of the Valle for decades, but was temporarily closed for several years in the late 1970s. Thankfully, the Cooper’s unique vision led them to reopen the store in 1980, nearly 100 years after Mast General Store was originally built. Since that time, our company’s leadership continues to select older buildings for new store locations. Just like the Original Store, each Mast Store building has its own incredible history. Today, we uncover a Mast Store mystery that’s eluded us for 25 years… the exciting history of the Mast Store in Waynesville, North Carolina. ...read more
Behind the Scenes | Local Flavor
Waynesville
Some folks consider birding the best scavenger hunt available to mankind. Last year, we explored Backyard Birding Made Easy. This year, we’re going to apply those principles to birding in the great outdoors. In celebration of the National Parks System’s 100th year, we’ve included a few tips on where to seek out and how to successfully identify birds in the woods and along the trail in a National Park nearest you. ...read more
Adventure
All
Waynesville, North Carolina is a beautiful town nestled at the foot of the Smoky Mountains along the Blue Ridge Parkway about 40 minutes south of Asheville. From the vibrant downtown area to the lush surrounding mountains, it's easy to understand why Waynesville has been a tourist destination for centuries. Just as we did with Greenville, South Carolina in January, we're offering a small selection of our favorite spots to visit within walking distance of Mast Store at 63 North Main Street. Please come along. ...read more
Local Flavor | Adventure | Mast Family Favorites
Waynesville
From the Blue Ridge Parkway and Appalachian Trail in the mountains to the Cape Hatteras and Cape Lookout on the coast, the National Parks in North Carolina are varied in landscape and diverse in beauty. ...read more
Mast Family Favorites | Adventure
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Leafing through a stack of old black-and-white photographs of the building that now houses Mast Store Greenville, it’s fun to imagine what it felt like to shop at 111 North Main Street during the mid-20th century. A member of our Mast Store family fills in the blanks with her vivid memories of a beautiful and bustling store full of people and goods making the history of this lovely brick-walled building come to life. How does she know the nuances of this special place? Mary Alice Shand, a youthful 80-years-old, began her career in this very same building in 1951 at the tender age of 16. ...read more
Inspiration | Behind the Scenes
Greenville
We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings. There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. First up is Greenville, South Carolina. Won’t you join us? ...read more
Mast Family Favorites | Local Flavor
Greenville