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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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We had entered the park under clouds and wet, frozen fog. My partner, Turbo, and I left Cosby Knob Shelter around 9:30 a.m., which not exactly an alpine start, and set off into the chilly damp. As we gained in elevation, the snow got deeper and made for slow going. Often, we would fall through the crunchy top layer and sink into deeper soft snow beneath. Then things got interesting… ...read more
Mast Family Favorites | Inspiration | Adventure
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My first visit to Connemara was a breezy, blue-skied, late summer day last year. This unique and beautiful National Park offers an astonishing array of activities to enjoy: The opportunity to explore the home of a Pulitzer Prize-winning author, the sweet splendor of a laze-about in open fields with a herd of milking goats, and a gentle trail to Big Glassy with stunning views of the Blue Ridge Mountains. Though I’ve enjoyed a wide variety of National Parks over the years, Connemara has easily become a favorite for its diverse offerings that every member of my family will enjoy. ...read more
Mast Family Favorites | Inspiration | Adventure
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Zephyr-roughened and patinaed cliffs began to narrow all around. I watched for the indications of our journey’s end, read where we were in the encyclopedic rocks in my enfeebled way. Past the friable Tapeats Sandstone, fascinating Vishnu Schist was yards First time reactions differ. The Grand Canyon. One of the World’s Wonders. Stillness pervades my whole self. ...read more
Mast Family Favorites | Inspiration | Adventure
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I honestly cannot say what would be my favorite National Park because they’re all wonderfully diverse treasures. I had the unique experience of living on the U.S. Virgin Island of St. John. Did you know that more than half of this stunning island is part of the Virgin Islands National Park? ...read more
Mast Family Favorites | Inspiration | Adventure
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In March of 2012, Southeast Discovery, "The Retirement and Second Home Blog", wrote an article exploring the richness of Mast General Store - our history, values, people, and the things we care about. Here's a snippet of their post. Click through at the bottom to read more. ...read more
Local Flavor | Mast in the News
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Bird watching is full of surprises. Did you realize that chickadees are as fond of peanut butter as your four-year-old… and as prone to squabbling over it as toddlers are? Have you ever watched a cardinal feed a choice seed to his mate? Listened to the joyous song of a sparrow after a rainstorm? ...read more
Adventure | Gardening
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