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fri10AM - 9PM
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tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Earth Day 2021 marks the 51st observance of this day set aside to reflect upon our home planet. April 22 was originally selected as the date to invite student participation. It was a day between spring break and final exams when young people could come together to learn more about their, OUR, impact in our “living room.” ...read more
Inspiration | At Home | Adventure
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The winter months are not just for curling up with a good book in front a crackling fire. They are great for hitting the trails. Your favorite trails will show you new views. It’s a great time to discover new trails, too, when there aren’t as many hikers out and about. Here are a few of our favorite winter hiking spots that make us say, “Don’t hibernate, getting outside in the winter is great!” ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Five weeks of winter in the books and seven more to go. Longer nights, cold temperatures, and gray days all figure into a general feeling of sadness and depression. But, there are steps you can take to reduce its effects. Here are five ways to escape the winter blues. ...read more
Adventure | At Home | Inspiration
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Local historian John Preston Arthur wrote, “There’s a dreamy spell that hangs over this little valley.” That spell is further magnified during the month of October. With eye-popping visuals – think brightly-colored leaves, cattle quietly grazing in pastures, orange pumpkins peering out from amongst their leafy vines – the curvy road that brings you from Boone or Banner Elk is like a portal that slows time to a more relaxing, almost lazy, pace. To take in all of the activities we’re recommending for this 24 hours, you won’t be able to tarry long. ...read more
Travel | Inspiration | Local Flavor | Mast Family Favorites | Adventure
Original - Valle Crucis|Annex - Valle Crucis
Though it’s made great strides in mass appeal over the past decade, the vacuum steel bottle is not a new product. Well over 100 years ago, a Massachusetts man, William Stanley, invented this ingenious bottle. With over 100 patents to his name, Stanley was a major inventor during the golden age of electric development. Thanks to this prolific engineer, we have the pleasure of enjoying our cold drinks staying cold and our hot beverages remaining piping hot due to Stanley’s ingenious all-steel vacuum bottles. ...read more
Mast Family Favorites | Customer Stories | Adventure
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Thinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated… ...read more
At Home | Mast Family Favorites | Local Flavor | Adventure
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville