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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Cold winter days don't mean you have to stay inside. There’s a whole new world dressed in glistening white to discover. There are winter activities for you to enjoy no matter your activity level or expertise. If you can walk, there’s something for you. So, head over to your closet and pull out those layers; we’re going to make a plan to make snow days the best days! But, you better hurry, there’s only about four or five more weeks to enjoy a good “snow day.” Read on for ways to enjoy a winter wonderland. ...read more
Travel | Inspiration | Adventure
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Daaaa-gum! They're baaaaack! Beeman's, Black Jack, Clove. Get 'em while we got 'em! ...read more
Mast Family Favorites | Mast
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Tabula Rasa. What a wonderful phrase. But it doesn't mean "no worries." It does, however, mean just what we often need-- a blank slate, a reset, a doorway we step through into a brighter, unmarred future. But are we really prepared to fill that slate with resolutions that, even as we make them, ring hollow and loom too large an undertaking? ...read more
At Home | Inspiration | Recipes
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Reblogging this classic for your culinary pleasure . . .
Here we are about to put another year in the books. How can 365 days pass by so quickly? With the New Year just hours away, it's time to begin preparing to greet the New Year in a traditional way in order to have a full year of good luck.
...read more
Inspiration | Recipes
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville | Winston-Salem
Do you know how many accidents happen around the holidays? I don’t either, but I’ve heard it’s a lot. Trees dry as dust, overloaded electrical doohickeys, dinner left unattended until the fire department shows up. The holidays can be dangerous for more reasons than eating too much cheese or hogging the bean dip. So, to keep you from burning more than ye olde Yule log, we’ve got the tips you need to stay safe this holiday season. ...read more
At Home | At Home
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My mom is the queen of the holiday spread. She will put before you a feast fit for a king-sized appetite-- and for allowing plenty of leftovers for everyone to take home. This year, I'm looking to impress her with the recipes Mast Store has shared with me and have her take home some of these fan favorites I know she'll love. These are for you, mom, and for everyone looking to whip up holiday entertaining without breaking the bank or a sweat! Bon apetit! ...read more
Inspiration | Mast Family Favorites | Recipes
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