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August 26, 2018 9 minute READ

24 Hours in Boone, NC

The mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store. ...read more

tags Local Flavor | Adventure | Mast Family Favorites | Travel

locations-icon Boone

August 16, 2018 4 minute READ

Let's Ask Francine: How Do You Make Killed Lettuce and Onions?

Francine loves questions. She writes our Almost Monthly E-mail, which, as the name implies, goes out almost monthly. It starts out like a letter from your favorite aunt with a little update on whatever might be on her mind at the time. Then it goes into events in the stores, new products our buyers are particularly proud of, and community happenings that might just prompt you to plan a trip. Most every time the e-mail goes out, she gets a question or two. This week’s blog includes a couple that she thought might be interesting to share with everyone. Let's get to the questions and her answers. ...read more

tags Recipes | Dear Francine

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August 8, 2018 3 minute READ

Fall Trends Feature Denim & Bold Colors

Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors. ...read more

tags Mast Family Favorites | Inspiration

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July 30, 2018 5 minute READ

Valuable Advice for Incoming College Freshmen

Embarking on a college career is an exciting, and often daunting, venture. Few folks forget the mixed emotions we felt as we prepared for our freshman year in higher education. As the new school year edges ever closer, we’ve reached out to our Mast Store associates for their best advice for incoming college freshmen. Our contributors attended universities, as well as technical and community colleges. From college seniors, newer college graduates, and those who've completed their education a few years ago or many decades ago, we hope you or someone you love will benefit from their words of wisdom. ...read more

tags Adventure | Mast Family Favorites | Inspiration

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July 27, 2018 3 minute READ

What's It Like at a Photo Shoot?

Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot. ...read more

tags Behind the Scenes

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July 19, 2018 10 minute READ

We're KEEN on That!

According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life. ...read more

tags Mast Family Favorites | Customer Stories | Adventure | Travel

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24 Hours in Boone, NC

Let's Ask Francine: How Do You Make Killed Lettuce and Onions?

Fall Trends Feature Denim & Bold Colors

Valuable Advice for Incoming College Freshmen

What's It Like at a Photo Shoot?

We're KEEN on That!

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history