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fri10AM - 8PM
sat10AM - 8PM
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mon10AM - 6PM
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thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
All
Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Long-range views, snowy scenes, and gorgeous sunsets: Winter provides ample opportunity to capture beautiful photos and you don’t have to be an expert photographer or own a lot of expensive equipment to get the perfect shot. This week our Mast Store Photo Stylist, Heather, shares some helpful tips for shooting winter landscapes with your point-and-shoot camera or your cell phone too. ...read more
Adventure
All
Last year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with rich histories and even richer stories pass through our doors every day, but this guest was particularly special because she holds the keys to the history of our beloved Valle. Valle Crucis – the birthplace of Mast General Store. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis
Reflecting on her own childhood, Blanche describes her dad, Clingman Hodges, as “the greatest musician”. He mastered the banjo, mandolin, and auto harp . Each morning, he’d awaken the children for school and their mother’s fresh made biscuit breakfast by picking a cheerful tune on the banjo. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis
If you were to conduct a blind touch test of clothing fabrics in the Outdoor Department at Mast General Store, you may find one brand’s “hand feel” to be exceptionally soft. These super soft clothes made from nearly 100% organic cotton, with recycled polyester, and using environment-friendly dyes are the hallmark of our new line, Toad&Co. ...read more
Mast Family Favorites
All
Crocuses and daffodils popping up all over the southeast serve as a cheerful reminder that spring is just around the corner. The longer days of sunshine and warmer temperatures always inspire us to get outside and explore something new. This year, we're looking forward to enjoying an urban outdoor adventure along the Haywood County Quilt Trail. ...read more
Local Flavor | Adventure
Waynesville
It used to be roots and herbs and crops and chickens that folks brought to the Mast General Store in historic Valle Crucis for trade. Today, the items "traded" are more along the lines of baskets, birdhouses, bread, homemade butter, and hand-turned bowls. Although the products may have changed, the intent is still the same - the Mast Store provides a marketplace for local and regional residents and artists to present the fruits of their efforts. ...read more
Mast Family Favorites | Customer Stories | Local Flavor
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