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sat10AM - 8PM
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fri10AM - 7PM
sat10AM - 7PM
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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In 1978, the same year that Ben & Jerry’s Ice Cream was founded in Vermont, two entrepreneurs in New Hampshire started a small poster company that evolved into White Mountain Puzzles. ...read more
Mast Family Favorites
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Week two of the Fall Foliage Primer is here, but a lot more color is not. Higher elevations around Graveyard Fields or Grandfather Mountain have more color, but in general we are seeing some reds and yellows hanging around with the getting-ready-to-get-started greens. While the leaves an event in themselves, there are many more happenings in our communities that our reporters hope to help you discover. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Coveted ingredients. Classic recipes. Crafted with care. These are the hallmarks of the Old World Moravian baking tradition, a celebration of pure and cherished flavors. Since 1930, Salem Baking Company has proudly carried on this tradition, because they believe using only the finest and essential ingredients is still the best way to convey the naturally vivid flavors in everything they bake. ...read more
Mast Family Favorites
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It's the first report of the fall foliage season. As is to be expected, the most prevalent color is green, but in all reporting areas there is some fall color beginning to show itself. It might be in the blooming of goldenrod and asters or it might be in the sourwoods and dogwoods beginning to show their true colors. Read the full report to get ideas on activites to enjoy during your visit. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
The beauty of spring is cascading from South Carolina’s midlands to the mountains of Western North Carolina and Eastern Tennessee. We’re excited to go outside, soak in the sunshine, and enjoy the glorious new blooms! Below you'll find a few of our favorite ways to enjoy the upcoming Easter weekend: ...read more
Mast Family Favorites | Local Flavor | Adventure
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As the famous philosopher, Voltaire, said, “no snowflake in an avalanche ever feels responsible,” yet where would the avalanche be without each snowflake? From picking up litter in your neighborhood to making the switch to reusable shopping bags, these seemingly small habits can combine to have a powerful effect. With Earth Day coming up on Saturday, April 22nd, we’re thinking about changes we can make to reduce our impact on the environment. Earth Day is the perfect time to form a new habit. ...read more
At Home | Inspiration
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