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It’s a magical thing what a pair of hands can do. ...read more
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Since 2010, the Saturday after Thanksgiving has been recognized as Small Business Saturday. American Express recognized the impact that small businesses have on the economy, towns, and on our individual lives. By shining a light on the businesses we frequent every day and helping us see them in a whole new light, American Express and many neighborhood and municipal advocates are making Small Business Saturday a day of discovery and rediscovery. Supporting other small businesses is in the ethos of Mast Store. So, in celebration of Small Business Saturday, we’re showcasing some of our favorite small businesses that you’ll find in most every Mast Store. ...read more
Mast Family Favorites | Behind the Scenes
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This is the time of year when you hope you have lots of scrap paper handy. Adding names, making notes, scratching out other notes, drawing lines to link thoughts – sometimes your gift list can get confusing! Mast Store hopes to help alleviate some of that confusion with this gift guide to at least get you started. It is broken out into different areas of the store to showcase some of the items we think would be appreciated by your lucky recipient. ...read more
Inspiration | Mast Family Favorites
All
It’s hard to believe that it’s time to begin thinking about serving up the turkey and trimming the tree, but it is. Holiday celebrations begin this weekend. We’ve pulled together a quick list of parades in each of our communities along with other events you and your family may want to put on your holiday itinerary. Let’s get started. ...read more
Local Flavor | Mast Family Favorites
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There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too. ...read more
Inspiration | Mast Family Favorites
All
Week 7 is the last reporting week for this year's Fall Foliage Primer. As we close the books on the fall color season, Knoxville is just now hitting its peak, as is Greenville. They will enjoy color for a little while longer. Asheville, Waynesville, and Hendersonville are a little past their high color line. There are some pockets of color that will sneak up on you. The Valle Crucis and Boone area are at the beginning of stick season, but that isn't stopping some of the oaks from showing off their true colors. Check the report for some ideas on scenic drives and fun events. Remember, November 11 is Veterans Day. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's Week 6 of the Fall Foliage Primer, and peak colors are in our sights in Waynesville, Asheville, and Hendersonville. We're betting that Greenville and Knoxville are getting ready to hit the mark in just a little bit. The Boone and Valle Crucis area has passed its peak color, but there are splashes here and there that are surprising. In all areas, the hiking and views are great this time of year and there are bazaars and other events that warrant a visit. Read on... ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville