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September 11, 2017 2 minute READ

Be a Sweetheart in Western NC on February 11 and 12

On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities. ...read more

tags Inspiration | Mast Family Favorites

locations-icon Asheville| Waynesville |Hendersonville

September 11, 2017 4 minute READ

Enjoying the Mountains in Winter

Winter is gradually making its grand appearance with sinking temperatures and driving snow. After the wintry mix is plowed and the wind abates, it’s time to head outside for some wintertime exploration. The detail, clarity, and focus across multiple mountain ranges are most spectacular in the deep of winter. Closer views are just as thrilling because the bare trees reveal details on the landscape that are easy to miss when blocked by rich foliage. ...read more

tags Inspiration | Adventure

locations-icon All

September 11, 2017 6 minute READ

Winter Layering Tips - Part Two

Last week, we explored the basics of layering to help you stay warm and dry in winter weather. This is the most important place to start because a warm core sends blood to the rest of your body and helps keep your extremities warmer, too. This week, we offer a few tried and true tips for pant layers in addition to ways to protect your neck, face, fingers, and feet. ...read more

tags Adventure

locations-icon All

September 11, 2017 5 minute READ

Layering Tips for Wintry Adventures

When it comes to winter sports like snowshoeing, hiking, skiing, and sledding, layering up is the best way to comfortably enjoy your favorite cold weather activities. Used to maximize comfort, this simple concept is easy to apply when you understand how it works. ...read more

tags Adventure

locations-icon All

September 11, 2017 7 minute READ

Ideas for Enjoying Snow Days

With another unseasonably mild holiday season behind us, folks in the southeast were very excited to wake up to 6 to 10 inches of fresh fallen snow the first full weekend of the New Year. If your family is anything like mine, we were totally unprepared for the powdery goodness. (My husband chalks it up to wearing shorts from March straight through December in 2016.) Below, you’ll find a few ideas for how to make the most of your next snow day. Our fingers are crossed that we have quite a few more in store this winter… ...read more

tags Adventure | Inspiration | At Home | Recipes | Adventure

locations-icon All

September 5, 2017 2 minute READ

Friends' Day in Knoxville Benefits the Friends of the Smokies

The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park. ...read more

tags Inspiration | Local Flavor

locations-icon Knoxville

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Be a Sweetheart in Western NC on February 11 and 12

Enjoying the Mountains in Winter

Winter Layering Tips - Part Two

Layering Tips for Wintry Adventures

Ideas for Enjoying Snow Days

Friends' Day in Knoxville Benefits the Friends of the Smokies

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history