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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Children are counting down the days until Christmas morning, but there’s another countdown happening in homes across the country. Winter break is fast approaching and that means no homework, staying up late, and sleeping in. This extra time together in the middle of the school year provides ample opportunity to turn off the television and dig into some fun family projects and activities. Here is a list of simple ideas you may want to incorporate into your holiday time together: ...read more
At Home | Inspiration | Recipes
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How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
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The National Park Service (NPS) turns 100 on August 25, 2016, and everyone can take part in the celebration! Over the course of this year, we’re going to explore the importance of the NPS, the folks who helped create it, how to Find Your Park in North Carolina, South Carolina, and Tennessee, as well as tips and apps that you can use to help make the most of your NPS experience. Please join us as we learn more about and experience first-hand the awesome gift that is, as NPS documentarian Ken Burns lauds it, “America’s Best Idea!” ...read more
Mast Family Favorites | Adventure
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The Charlotte Observer praised the Original Mast Store as a notable Southeast Excursion in the Living section. Here’s what they had to say: ...read more
Local Flavor | Mast in the News
Original - Valle Crucis
We all enjoy getting outside and taking advantage of the longer daylight hours in the summertime, but an abundance of outdoor activities often leads to the need to give our bodies a little extra TLC. Thankfully, grandma’s old timey cures have withstood the test of time. From soothing sunburns and softening “gardener’s hands” to helping heal cuts and repelling pesky mosquitoes, we offer a few of our favorite cures for summer bumps and bruises: grandma approved! And best yet, all of these cures are made in the USA. ...read more
Gardening | Mast Family Favorites | At Home
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Throughout 2016, we’re celebrating the 100th anniversary of the National Park System by exploring the history of the parks, offering ideas about how to Find Your Park in the southeast, as well as tips to help you make the most of your park adventure. ...read more
Adventure | Inspiration | Local Flavor
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