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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too. ...read more
Inspiration | Mast Family Favorites
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Week 7 is the last reporting week for this year's Fall Foliage Primer. As we close the books on the fall color season, Knoxville is just now hitting its peak, as is Greenville. They will enjoy color for a little while longer. Asheville, Waynesville, and Hendersonville are a little past their high color line. There are some pockets of color that will sneak up on you. The Valle Crucis and Boone area are at the beginning of stick season, but that isn't stopping some of the oaks from showing off their true colors. Check the report for some ideas on scenic drives and fun events. Remember, November 11 is Veterans Day. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's Week 6 of the Fall Foliage Primer, and peak colors are in our sights in Waynesville, Asheville, and Hendersonville. We're betting that Greenville and Knoxville are getting ready to hit the mark in just a little bit. The Boone and Valle Crucis area has passed its peak color, but there are splashes here and there that are surprising. In all areas, the hiking and views are great this time of year and there are bazaars and other events that warrant a visit. Read on... ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
If you could do one thing that would help a child do better in school, have a better outlook on life, and be better able to fight disease, would you do it? Having enough to eat helps with all three of those situations and more. That’s why Mast Store, Merrell Footwear, and food security agencies in Mast Store's home communities are partnering again from October 25-November 7 to provide Food for Kids. ...read more
Behind the Scenes | Inspiration | Mast Family Favorites
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Week 5 of the Fall Foliage Primer is seeing more color in all locations. Yep, hard to believe! Asheville, Waynesville, and Hendersonville are stretching to reach peak color in the near term. The Boone and Valle Crucis areas have some substantial leaf loss, but reds, oranges, and yellows are still popping up and are pretty prominent (particularly in the lower elevations). Greenville and Knoxville are still waiting for lots of color, but it is appearing slowly. All areas have lots of fun events in store including ghost walks, pumpkin carving, and beautiful hikes. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
A good cleanup in the fall is well worth your while for a healthy, vital garden next spring. Get started by pulling up vegetable plants such as tomatoes, squashes, peas, and beans. Compost the disease-free ones; put sickly or blighted ones on the burn pile or discard away from the garden. Pull up and put away garden stakes and tomato cages. Don’t forget to clean up dead or declining annuals... and remember marigolds, calendulas and zinnias are easy to grow next year, from the seeds you save. ...read more
Inspiration | At Home | Gardening
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