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sat10AM - 8PM
sun11AM - 6PM
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wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities. ...read more
Inspiration | Mast Family Favorites
Columbia
On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities. ...read more
Inspiration | Mast Family Favorites
Greenville
On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities. ...read more
Mast Family Favorites | Inspiration
Boone | Original - Valle Crucis|Annex - Valle Crucis
On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities. ...read more
Mast Family Favorites | Inspiration
Knoxville
On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities. ...read more
Inspiration | Mast Family Favorites
Asheville| Waynesville |Hendersonville
Winter is gradually making its grand appearance with sinking temperatures and driving snow. After the wintry mix is plowed and the wind abates, it’s time to head outside for some wintertime exploration. The detail, clarity, and focus across multiple mountain ranges are most spectacular in the deep of winter. Closer views are just as thrilling because the bare trees reveal details on the landscape that are easy to miss when blocked by rich foliage. ...read more
Inspiration | Adventure
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