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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The city of Winston-Salem is reinventing itself daily. From being a tobacco and textile mecca, the city is now a haven of arts and innovation. Many of the old tobacco factories are being reclaimed and transformed into medical research laboratories, technology hubs, and apartments for people wanting to live amongst the re-emerging downtown vibe. But what if you’re not ready to take the deep dive and move to Winston-Salem? We have recommendations on must stops for spending 24 hours in Camel City that are just a short walk or drive from the front door of the Mast Store. ...read more
Adventure | Local Flavor | Inspiration | Travel | Mast Family Favorites
winston-salem
Whether or not you believe that your destiny is governed by the stars, you probably know which astrological sign you were born under, right? Astrology is just an amusement to most of us these days, but to our ancestors, natural astrology was important in predicting seasonal events and weather. Well-informed planters used the position of the sun, moon and the constellations to manage their livestock and crops. ...read more
At Home | Inspiration | Gardening
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In a time when careers are measured in single-digit years, it’s truly something to celebrate when a manager of a retail store started on Day One and is leaving 27 years later. Days spent folding hundreds of sweaters are transcending to days gazing at high peaks in Montana and other places across the globe. No matter where Melanee ends up, it’s going to be just another day in paradise. ...read more
Behind the Scenes
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Our Almost Monthly E-mail correspondent gets many questions over the course of the year. Many are answered with a quick e-mail back to the inquirer, but sometimes there are questions that might be of interest to more than one individual. That was the case this week when Francine was asked about what was going on in Valle Crucis in the 1800s. Let’s see … ...read more
Local Flavor | Dear Francine
Original - Valle Crucis|Annex - Valle Crucis
By now you’ve heard the news – the official weather prognosticating groundhog, Punxsutawney Phil, emerged from his burrow and saw his shadow, thus, we’ll have six more weeks of winter. That could be the most depressing news you’ve heard in a while, especially if you suffer from Seasonal Affective Disorder, also known as SAD. Longer nights, cold temperatures, and gray days all figure into a general feeling of sadness and depression. But, there are steps you can take to reduce its effects. Here are five ways to escape the winter blues. ...read more
Inspiration | At Home
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All locations of the Mast Store will be asking guests to Be a Sweetheart on February 10 and 11. On these two days, when you purchase your sweetheart’s favorite candy, we’ll match each pound with a $1 donation to our food security partners. ...read more
Inspiration | Mast Family Favorites
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