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December 16, 2022 2 minute READ

Old Mast Store invoice featuring oranges at Christmastime

Christmas in the Mountains

As you can imagine, doing your holiday shopping in the early 1900s in Valle Crucis or really any mountain town was a little different than today. While you could place mail orders, they didn’t arrive in a couple of days, and you couldn’t just hop in a car and head to the grocery store for a broad collection of foods to prepare the feast. Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. ...read more

tags At Home

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December 28, 2018 7 minute READ

New Year, New You, No Resolutions

Tabula Rasa. What a wonderful phrase. But it doesn't mean "no worries." It does, however, mean just what we often need-- a blank slate, a reset, a doorway we step through into a brighter, unmarred future. But are we really prepared to fill that slate with resolutions that, even as we make them, ring hollow and loom too large an undertaking? ...read more

tags At Home | Inspiration | Recipes

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December 18, 2018 5 minute READ

Holiday Survival Training

Do you know how many accidents happen around the holidays? I don’t either, but I’ve heard it’s a lot. Trees dry as dust, overloaded electrical doohickeys, dinner left unattended until the fire department shows up. The holidays can be dangerous for more reasons than eating too much cheese or hogging the bean dip. So, to keep you from burning more than ye olde Yule log, we’ve got the tips you need to stay safe this holiday season. ...read more

tags At Home | At Home

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September 22, 2018 5 minute READ

Tastes of the Season: Fall Farmers' Markets

Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more

tags Local Flavor | Gardening | At Home

July 11, 2018 4 minute READ

Celebrating Made in USA

July seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing. ...read more

tags At Home | Local Flavor | Mast Family Favorites

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June 21, 2018 3 minute READ

Spend the Night Under the Stars

So, when was the last time you spent the night under the stars? Can you remember roasting marshmallows and making s’mores? What about spinning ghost stories by the glow of the campfire? If it’s hard to remember, then we’d like for you to mark your calendars for the National Wildlife Federation’s Great American Campout. Since 2005, the fourth Saturday in June has been celebrated with tents in backyards and a public campsites. Won’t you take the pledge? ...read more

tags At Home | Adventure | Inspiration

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Christmas in the Mountains

New Year, New You, No Resolutions

Holiday Survival Training

Tastes of the Season: Fall Farmers' Markets

Celebrating Made in USA

Spend the Night Under the Stars

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