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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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It’s a magical thing what a pair of hands can do. ...read more
Inspiration | Local Flavor
Asheville | Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The hills, and mountains and towns, are alive with the sound of music ... and the beauty of blooms, the talents of local artists, and delicious wafts of delectable treats. From music to food, popular festivals are happening near you soon. We’re highlighting several in our communities that you won’t want to miss. ...read more
Gardening | Mast Family Favorites | Travel
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
“In nature, nothing exists alone.” — Rachel Carson, 1962
Our world is changing. Maybe there was a boat leaving Middle Earth that we missed. But you don’t need Galadriel to tell you that mankind is having an effect on the planet. And despite chilling warnings and obvious struggles around us as Nature fights to survive humanity, we continue to pollute and punish the earth and, as a direct result, ourselves.
...read more
Inspiration | Gardening
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Planning your garden requires big dreams and attention to small details. Read on for tips to get your garden off to a good start before your shovel breaks the dirt. ...read more
At Home | Inspiration | Gardening
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A good cleanup in the fall is well worth your while for a healthy, vital garden next spring. Get started by pulling up vegetable plants such as tomatoes, squashes, peas, and beans. Compost the disease-free ones; put sickly or blighted ones on the burn pile or discard away from the garden. Pull up and put away garden stakes and tomato cages. Don’t forget to clean up dead or declining annuals... and remember marigolds, calendulas and zinnias are easy to grow next year, from the seeds you save. ...read more
Inspiration | At Home | Gardening
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Bird watching is full of surprises. Did you realize that chickadees are as fond of peanut butter as your four-year-old… and as prone to squabbling over it as toddlers are? Have you ever watched a cardinal feed a choice seed to his mate? Listened to the joyous song of a sparrow after a rainstorm? ...read more
Adventure | Gardening
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When the mercury rises, nothing’s better than fresh summer produce. A couple of great dishes and a cool breeze make a hot, lazy day just about perfect. Grilling makes mealtime a summer event. Expand your repertoire by grilling veggies like corn on the cob, zucchini, or create a shish kebab. Rubs and marinades are just as tasty on veggies as on your burger! ...read more
Gardening | Local Flavor
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