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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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This summer, Our State Magazine published the definitive to-do list of 100 North Carolina Icons. Our State queried writers, readers, photographers, and Facebook friends to share “what makes North Carolina a state unlike any other.” We are thrilled that Mast General Store is ranked as the 4th icon on the list! ...read more
Mast in the News
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Did you know the Loggerhead Sea Turtle is South Carolina’s state reptile? The Mast Stores in Greenville and Columbia Mast Stores carry a very special South Carolina-based line of clothing that feature this majestic creature. In addition to its superior line of clothing, the state’s own Loggerhead Apparel is dedicated to two different, yet worthy, causes. One is breathing new life back into South Carolina's textile industry. The other is the preservation and protection of the endangered Loggerhead Sea Turtle. ...read more
Mast Family Favorites | Inspiration
Columbia|Greenville
The Turchin Center for the Visual Arts, Mast General Store and Cordura are proud to host National Geographic Explorer and best-selling author Helen Thayer for a free presentation on Wednesday, May 14 in the lecture hall at the Turchin Center for the Visual Arts in Downtown Boone. The presentation, “Polar Dream,” begins at 6:30 p.m. A meet and greet reception with light refreshments will be held immediately following the presentation. ...read more
Inspiration | Adventure
Valle Crucis|Boone
When a 31-year-old John Cooper first laid eyes on the Mast General Store back in 1976, he had a vision for his family’s future that involved going back into the past. “I fell in love with the store as soon as I stepped inside,” says Cooper, who had traveled from his home in Florida with a friend to scout out potential real estate. “They literally had to carry me out.” ...read more
Mast in the News | Inspiration | Behind the Scenes
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Do you remember those lazy, endless summer days of childhood? A whole afternoon was spent skipping rocks in the creek. You’d lie in the grass, pull a blade, and fashion a horn by pressing your thumbs tightly together. Chalk drawn hopscotch boards colored neighborhood sidewalks in green, pink, and blue. ...read more
At Home | Mast Family Favorites
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This past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened. ...read more
Behind the Scenes | Customer Stories | Inspiration
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