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thu10AM - 8PM
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sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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sat10AM - 8PM
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Martin Luther King, Jr. is the first modern private citizen to be honored with a federal holiday. It was a long struggle to set aside the third Monday in January as a day to honor and celebrate a man who advocated for not only racial equality but also economic equality and for all people to be treated with respect and dignity. While the legislation to set aside the day was signed by Ronald Reagan in 1983, its first official celebration was on January 18, 1986, and it took until 2000 for all 50 states to recognize it as a state government holiday. ...read more
Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites
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According to the National Centers for Environmental Information, areas in the Eastern United States reach their seasonal minimum temperatures in mid-January. It makes sense, then, to have International Hot and Spicy Food Day on January 16 for a little winter warm-up. ...read more
Adventure | Mast Family Favorites
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When the founders of GiantMouse, a premium knife company, first began putting their heads together to conjure a vision for their future brand, it was fitting that their regular meeting destination was in a literature-themed bar in Brooklyn, New York, called BIBLIO. ...read more
Behind the Scenes | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Though it’s made great strides in mass appeal over the past decade, the vacuum steel bottle is not a new product. Well over 100 years ago, a Massachusetts man, William Stanley, invented this ingenious bottle. With over 100 patents to his name, Stanley was a major inventor during the golden age of electric development. Thanks to this prolific engineer, we have the pleasure of enjoying our cold drinks staying cold and our hot beverages remaining piping hot due to Stanley’s ingenious all-steel vacuum bottles. ...read more
Mast Family Favorites | Customer Stories | Adventure
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This past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened. ...read more
Behind the Scenes | Customer Stories | Inspiration
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Waynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug. ...read more
Inspiration | Behind the Scenes | Mast Family Favorites | Customer Stories
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For my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
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LaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions. ...read more
Behind the Scenes | Mast Family Favorites | Customer Stories | Local Flavor
Asheville
Last year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with rich histories and even richer stories pass through our doors every day, but this guest was particularly special because she holds the keys to the history of our beloved Valle. Valle Crucis – the birthplace of Mast General Store. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis