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According to the National Centers for Environmental Information, areas in the Eastern United States reach their seasonal minimum temperatures in mid-January. It makes sense, then, to have International Hot and Spicy Food Day on January 16 for a little winter warm-up. ...read more
Adventure | Mast Family Favorites
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When the founders of GiantMouse, a premium knife company, first began putting their heads together to conjure a vision for their future brand, it was fitting that their regular meeting destination was in a literature-themed bar in Brooklyn, New York, called BIBLIO. ...read more
Behind the Scenes | Inspiration
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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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A good cleanup in the fall is well worth your while for a healthy, vital garden next spring. Get started by pulling up vegetable plants such as tomatoes, squashes, peas, and beans. Compost the disease-free ones; put sickly or blighted ones on the burn pile or discard away from the garden. Pull up and put away garden stakes and tomato cages. Don’t forget to clean up dead or declining annuals... and remember marigolds, calendulas and zinnias are easy to grow next year, from the seeds you save. ...read more
Inspiration | At Home | Gardening
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If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. ...read more
Inspiration | At Home | Mast in the News
Columbia
Welcome the new season by enjoying some fun and simple craft projects with the children in your life. From rainsticks and tissue paper trees to racing rainbows and string Easter eggs, these ideas are festive and easy for every member of your family. ...read more
Inspiration | At Home
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With another unseasonably mild holiday season behind us, folks in the southeast were very excited to wake up to 6 to 10 inches of fresh fallen snow the first full weekend of the New Year. If your family is anything like mine, we were totally unprepared for the powdery goodness. (My husband chalks it up to wearing shorts from March straight through December in 2016.) Below, you’ll find a few ideas for how to make the most of your next snow day. Our fingers are crossed that we have quite a few more in store this winter… ...read more
Adventure | Inspiration | At Home | Recipes | Adventure
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