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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Did you know that ten minutes of jumping rope is roughly the equivalent of running an eight-minute mile? Also, jumping rope for approximately 10 to 15 minutes is enough to burn off the calories from a candy bar? That’s great exercise! ...read more
At Home
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“What walks down stairs, alone or in pairs
and makes a slinkity sound?
A spring, a spring, a marvelous thing!
Everyone knows it’s Slinky!”
...read more
Mast Family Favorites
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Back in 1949, a Rochester, New York chemist named Emanuel Goldberg developed the first plastic pipette holder. He, along with three workers, began the Nalge Company in a small building at 625 South Goodman Street. For years, Goldberg and his growing team developed the Nalgene line of state-of-the-art polyethylene laboratory equipment: centrifuge bottles, filter units, storage tanks. Obviously, it wasn’t the kind of stuff you toss into your backpack for a weekend in the woods. But there were rumors floating around … stories about scientists taking the smaller, more convenient bottles out of the lab and using them on hikes and excursions. ...read more
Mast Family Favorites
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Upon his return from the American Civil War, Colonel Ichabod Conk concocted fine grooming products for the discerning gentleman. He used and sold these items in the New Mexico barbershops he ran with his wife. ...read more
Mast Family Favorites
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Let’s take a little trip back in time. It’s 1946. Detroit. Engineers Frank Cotter and G. Howlett Davis hit on something big: they harness the natural insulating powers of air to create a permanently sealed, double-walled tumbler. Finally, a way to keep hot drinks hot and cold drinks cold. This outstanding innovation changed the drinkware industry forever. ...read more
Mast Family Favorites
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Ann Clark started out with little more than a pig-shaped Christmas ornament and a dream. After years of painting and creating small gifts for her children to give away, she set up shop in her garage and turned a hobby into a business. Armed with a small amount of start-up cash and unbridled enthusiasm, Ann tackled her first trade show. She set up a booth at the Philadelphia Gift Show featuring six cookie cutter designs and several other hand-made crafts and came home with $3,500 in orders. Ann Clark, the person, became Ann Clark, Ltd., the company. ...read more
Mast Family Favorites
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