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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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A friend is someone you can call on when you need help, support, or to celebrate a milestone. Each September, the Mast Store celebrates friends in each of its communities that are working to create special places and to positively affect the local economy. On September 8, all Mast Stores will host volunteers from the Blue Ridge Parkway Foundation, the Friends of the Smokies, the Friends of the Reedy River, Palmetto Conservation Foundation, and Old Salem Museum and Gardens. At the end of the day, each location will donate 10% of the day’s sales to our community partner. ...read more
Inspiration | Local Flavor
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After nearly two years of planning and installation, the collaborative efforts of the Biltmore Estate and renowned American artist Dale Chihuly have resulted in one ambitious glass exhibit, Chihuly at Biltmore. It is the first art exhibition at Biltmore’s gardens and the first garden exhibit of Chihuly in North Carolina. See how these works complement and contrast with the remarkable layout of the grounds designed well over a century ago by revered landscape architect, Frederick Law Olmsted, whose portrait by John Singer Sargent prominently hangs in “America’s Largest Home.” ...read more
Mast Family Favorites | Local Flavor | Travel
Asheville| Greenville | Hendersonville | Waynesville
The mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store. ...read more
Local Flavor | Adventure | Mast Family Favorites | Travel
Boone
Francine loves questions. She writes our Almost Monthly E-mail, which, as the name implies, goes out almost monthly. It starts out like a letter from your favorite aunt with a little update on whatever might be on her mind at the time. Then it goes into events in the stores, new products our buyers are particularly proud of, and community happenings that might just prompt you to plan a trip. Most every time the e-mail goes out, she gets a question or two. This week’s blog includes a couple that she thought might be interesting to share with everyone. Let's get to the questions and her answers. ...read more
Recipes | Dear Francine
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Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors. ...read more
Mast Family Favorites | Inspiration
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Embarking on a college career is an exciting, and often daunting, venture. Few folks forget the mixed emotions we felt as we prepared for our freshman year in higher education. As the new school year edges ever closer, we’ve reached out to our Mast Store associates for their best advice for incoming college freshmen. Our contributors attended universities, as well as technical and community colleges. From college seniors, newer college graduates, and those who've completed their education a few years ago or many decades ago, we hope you or someone you love will benefit from their words of wisdom. ...read more
Adventure | Mast Family Favorites | Inspiration
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