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fri10AM - 7PM
sat10AM - 7PM
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
All
Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Fiesta was introduced by The Homer Laughlin China Company with great fanfare at the Pittsburgh China & Glass Show in 1936. It was an immediate hit with the public and, by its second year of production, more than one million pieces were produced. ...read more
Mast Family Favorites
All
Born and bred in South Alabama, Coastal Cotton is dedicated to providing premium quality products inspired by a classic uninhibited style. After college, Adam Pickron went to work with his parents as a textile engineer in their clothing factory, making everything from premium jeans to military uniforms. “It was there that I learned the trade of manufacturing clothing from raw fabric to finished goods,” says Adam. ...read more
Mast Family Favorites
All
The original Rosebud Salve is still prepared the same way as when it hit the shelves in 1892. Like Cloverine Salve, this old-time ointment was sold door to door - the typical distribution method for remedies at the turn of the 20th century. ...read more
Mast Family Favorites
All
If you had a chance to go back in time and listen to your grandma spin an amusing yarn about some local character while she snapped beans as she rocked on the front porch, you'd do it, right? With a Troutman Slat Rocker, you'll be well on the way to making your own treasured stories come alive again. These traditionally-crafted chairs are designed to be heirlooms, so your family folklore can be passed on from generation to generation. ...read more
Mast Family Favorites
All
In 1978, the same year that Ben & Jerry’s Ice Cream was founded in Vermont, two entrepreneurs in New Hampshire started a small poster company that evolved into White Mountain Puzzles. ...read more
Mast Family Favorites
All
Week two of the Fall Foliage Primer is here, but a lot more color is not. Higher elevations around Graveyard Fields or Grandfather Mountain have more color, but in general we are seeing some reds and yellows hanging around with the getting-ready-to-get-started greens. While the leaves an event in themselves, there are many more happenings in our communities that our reporters hope to help you discover. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville