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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
All
Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
All
The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Did you know that some of your favorite Mast Store brands are the products of small businesses? That’s right. Mast Store supports local small businesses and artists and prides itself on sharing great products and talent with our customers. For this year’s SBS, we’d like to highlight a few of those wonderful brands that bring us all such great quality products right in our own backyards! ...read more
Inspiration | Local Flavor | Mast Family Favorites
All
It’s that time of year again when we bring you tidings of comfort and joy—and all the info on holiday events. From local parades to meeting Santa himself to all the lights to see, our communities are just brimming with the spirit of the season and good cheer! So, come all ye faithful and find just the holiday events that make your season bright! Happy Thanksgiving, Merry Christmas, and Happy Holidays from the Mast family to yours! ...read more
Mast Family Favorites | Local Flavor
All
It's the seventh installment of the 2018 Fall Foliage Primer and the final report for the season. Many locations are reaching their peak colors now - like Greenville, Asheville, and Hendersonville - and Knoxville is still reaching for its peak. You'll find many events to enjoy in all areas and who knows, you might even start thinking about another kind of tree that stays green all year. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis|Asheville
It's Halloween, and we bet you'll see some colorful characters throughout the day. It's also Week 6 of the Fall Foliage Primer. There is still an amazing amount of color throughout all reporting areas. Asheville, Hendersonville, and Knoxville are still reaching toward their peak colors in this unusual fall. The Boone and Valle Crucis area are beginning to lose leaves, but there are still surprises around many corners. And, you'll still find plenty of fun events to enjoy everywhere. Check it out! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Hendersonville | Knoxville | Original - Valle Crucis|Asheville
You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. ...read more
Mast Family Favorites | Inspiration | Local Flavor
All
A few weeks ago, we celebrated the 135th anniversary of a legend – the Original Mast Store in Valle Crucis. We played old-timey games; we sampled apple butter; we listened to some good music. But have you ever wondered what the building itself thinks of all the people who travel out Broadstone Road and Highway 194 for a visit. Well, we did too, so we asked. ...read more
Local Flavor
Original - Valle Crucis