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sat10AM - 7PM
sun11AM - 6PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Mast General Store prides itself on being a destination that takes our guests on a journey. It’s one of many reasons we value our communities – their histories, cultures, Main Streets, outdoor spaces, and, most of all, their people – and strive to fill the role of a traditional general store by serving as a gathering place where everyone can come together and feel a sense of common spirit. ...read more
Adventure | Local Flavor | Travel
All
We can all agree that technology is good. After all, without technological advancements, we would all be carding and spinning yarn to weave cloth for making our own clothes, walking everywhere we go, and books would be very expensive and hard to come by. While we’re not advocates for Luddite living, there are some old-fashioned ways of doing things that should continue to be practiced every day. ...read more
At Home | Mast Family Favorites
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Just what do you get the man who gives his all? It's a conundrum sometimes to think of the perfect gift for your awesome dad. After all, he's done so much for you over the years, and you want to show how much you appreciate the love, the sacrifice, the joy he has brought to your life. ...read more
Inspiration | Mast Family Favorites
All
When we were kids, summers seemed to stretch out forever, like the taffy we pulled or like the distance to the peaks of the hazy mountains we call home. There was so much fun to be had in cricks and mud puddles, on crawdad hunts or special-ops Hide-and-Seek missions. Whatever we played, we played hard until Dark Thirty … or when mom called us in. For many of us, in generations that we remember as the good old days, the world was our playground—outside was its own resort, the living room was a fort, and when we got together to play … watch out, world. ...read more
At Home | Inspiration
All
Sitting on a wide wrap-around porch lined with rocking chairs, gazing out over open fields and gardens just beginning to be planted, a certain calm falls over you. A gentle breeze wafts hints of what’s for supper, and the general quiet provides ample opportunity for reflection or for spirited conversation. The Valle Crucis Conference Center is a long-time hub in the community and a place where individuals and groups seeking to reconnect, center, or grow from near and far find a sanctuary. ...read more
Inspiration | Local Flavor | Travel
Boone | Original - Valle Crucis|Annex - Valle Crucis
John Muir said, “Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.” That sentiment is even truer today in our fast-paced, stressed-out, move-move-move world. We need, we require, the healing touch of nature for mind, body, and soul. But not everyone has access to green spaces and undeveloped land. ...read more
Adventure | Inspiration | Mast Family Favorites
All
It's time to pay special attention to the woman in your life who loves you unconditionally. No, not Ms. Crabtree. Mom! It's almost Mother's Day! I know, it's LAST-minute time on gifts, but we have you covered. Read on to see our gift ideas for mom in all her moods. ...read more
At Home | Inspiration | Mast Family Favorites
All
The hills, and mountains and towns, are alive with the sound of music ... and the beauty of blooms, the talents of local artists, and delicious wafts of delectable treats. From music to food, popular festivals are happening near you soon. We’re highlighting several in our communities that you won’t want to miss. ...read more
Gardening | Mast Family Favorites | Travel
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville