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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
Local Flavor
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Mother’s Day is a little over a week away, so we know the stress of coming up with something special for your Mom is weighing on you. She is a hard one to find a gift for that’s just right. So, take a few cues from her – what does she like to do, where does she spend a lot of time, is there a gift you can give her to make something easier? Those are just a few of the questions you can ask to come up with the perfect gift, which Mom always taught you should be “thoughtful, useful, or heartfelt.” We think it’s best when they are all three. Here are a few ideas. ...read more
Mast Family Favorites
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We are eagerly waiting for sun and fun! While the April showers mode continues, we’re actively putting together supplies for a summer filled with outings, laughter, and fun. Here’s a list of items with safety and protection at the forefront, so you can focus more on the fun part. ...read more
At Home | Mast Family Favorites | Adventure
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When the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth. ...read more
Behind the Scenes | Inspiration
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We believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers. ...read more
Inspiration | Mast Family Favorites
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Poet Alice Oswald said about the season: "Spring, when the earth tilts closer to the sun, runs a strict timetable of flowers." As the earth is renewing itself, many of us are finding more time to spend outside. One of those is Heather, the Mast Store photographer. When she ventures out on hikes, she loves to capture wildflower beauty she encounters along the way. This week's blog features some of her tips to help improve your photography. ...read more
Inspiration | Adventure
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Just like you, your dog is eager for the coming of spring. He or she is dreaming of long walks and hiking adventures to discover new places and activities. They probably need to work their way up to that longer adventure, too. Let’s see what to do. ...read more
Adventure | Inspiration
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