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sun11AM - 6PM
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wed10AM - 7PM
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fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
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There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Turn back the clock 15 years. Downtown Knoxville was a completely different place – devoid of people strolling the sidewalks with coffee cups in hand, cars waiting for other cars to pull out of parking spaces, or restaurants open on the 4th of July. So much has changed since August 17, 2006. ...read more
Local Flavor | Mast in the News
Knoxville
The heart of any city is its downtown, where restaurants, boutiques, lawyers, hair salons, theaters, and many more enjoy the bustling hum of commerce. On May 25, 2011, Main Street welcomed an unconventional new retailer to its growing chorus of Downtown Columbia institutions when the Mast General Store opened its doors. ...read more
Local Flavor | Mast in the News
Columbia
“The rumors of my death are greatly exaggerated.” You may be acquainted with this quote that is widely – and inaccurately - attributed to Mark Twain. Apparently, it is also being used in reference to some locations of the Mast Store. Well, we are here to report that the rumors of our closing and going out of business are, indeed, greatly exaggerated. ...read more
Mast in the News
All
If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. ...read more
Inspiration | At Home | Mast in the News
Columbia
This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased. ...read more
Inspiration | Behind the Scenes | Mast in the News
Knoxville
If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal. ...read more
Behind the Scenes | Mast in the News
Winston-Salem