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mon10AM - 8PM
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sun11AM - 6PM
mon10AM - 8PM
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sat10AM - 9PM
sun11AM - 6PM
mon9AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri9AM - 8PM
sat9AM - 8PM
sun9AM - 8PM
mon10AM - 8PM
tue10AM - 8PM
wed10AM - 8PM
thu10AM - 8PM
fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 7PM
tue10AM - 7PM
wed10AM - 7PM
thu10AM - 7PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
This is the final Fall Foliage Primer of the year. It looks like Knoxville, Greenville, and Hendersonville still have some locations of high color. Other reporting spots - Boone/Valle Crucis, Asheville, and Waynesville - have some spotty color (particularly Oaks, which are in their glory right now, and some Maples). There are still lots of activities to get out and enjoy, too. Check out what our reporters have to suggest as well bid you a fond farewell until next year. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
We are reaching the peak! All locations can safely report that Fall is HERE! Some locations - like Valle Crucis and Boone - are just past peak, but still have pockets of incredible color, while other locations - like Greenville and Knoxville are just beginning to reach their highest color show. And there's lots in between in Waynesville, Asheville, and Hendersonville. It's our favorite time of year! Colder weather is on its way everywhere this week, so no matter where you're visiting, be sure to bring a jacket, a fleece, and a raincoat. The weather this time of year changes quickly. Take a look to see the fun activities to enjoy this week. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's week five of the Fall Foliage Primer and the color is beginning to show itself all over. Frost is likely in the Boone/Valle Crucis, Waynesville, and maybe Hendersonville areas later in the week, which will hasten the color change. Temperatures are perfect for leaf viewing, but there may be some showers, so remember your jackets. Check out this week's recommended events and activities. We're sure you'll find some of them to be "spooktacular." ...read more
Fall Foliage Primer
Asheville | Boone | Greenville | Hendersonville | Valle Crucis | Waynesville |Knoxville
It's week four of the Fall Foliage Primer and we're beginning to see some changes. The higher elevations around Boone and Valle Crucis had a light frost earlier in the week. Festivals in all locations abound for the weekend, so there's a lot of things to do. AND, we believe you may begin seeing even more color with the frost being on the pumpkin, so to speak, and the cooler temperatures. Get out and enjoy the beautiful season! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's week three of the Fall Foliage Primer and it seems that the march to fall color is now marking time in all locations. Everywhere had a cool snap early in the week, with some places having some much-needed rain. Mother Nature's paintbrush is still finding its way into the scenery, just slowly, but there are a number of fun events on the list of things to do. Check out what our reporters recommend for this week. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
This week's second edition of the Fall Foliage Primer finds color appearing in splotches but not big swaths. Some can be seen along the highest ridgelines and some roadways and landscaped areas. Flowers, pumpkins, and vines are also adding to the fall decor. Click on in and find out what our reporters have to suggest for the coming weekend. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville