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sat10AM - 8PM
sun11AM - 6PM
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sat10AM - 7PM
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Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Mast General Store prides itself on being a destination that takes our guests on a journey. It’s one of many reasons we value our communities – their histories, cultures, Main Streets, outdoor spaces, and, most of all, their people – and strive to fill the role of a traditional general store by serving as a gathering place where everyone can come together and feel a sense of common spirit. ...read more
Adventure | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
As you can imagine, doing your holiday shopping in the early 1900s in Valle Crucis or really any mountain town was a little different than today. While you could place mail orders, they didn’t arrive in a couple of days, and you couldn’t just hop in a car and head to the grocery store for a broad collection of foods to prepare the feast. Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. ...read more
At Home
All
One of the best things about the holiday season is the way it brings people together. After spending a couple of years cautiously apart, we’re gradually and safely getting back to our favorite shared hometown traditions this year. For instance, we couldn’t be more thrilled for the return of Santa Claus to several Mast Store locations. Seeing the beaming face of every child in line waiting to sit on Santa’s lap and share their Christmas wish list fills us with delight and hope and makes us feel like a kid all over again, too! ...read more
Local Flavor
All
The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. During the month of November, Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with our neighbors who need them. Columbia will make their own donation of coats and jackets to be shared with our community organizations. ...read more
Behind the Scenes | Local Flavor
All
Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities. ...read more
Local Flavor | Mast Family Favorites
All
Drum roll, please. The Pantone Color Institute has rolled out the Fall/Winter color palette or 2022-2023, and it is filled with colorful contradictions. Typically, colors in the fall and winter tend to be a little muted and more rooted in the happenings of nature’s calendar. Think browns, greens, and muted tones of red and orange. This year, you’ll see those colors mixed in with bright Rose Violet and the pastel tints of Nosegay and Waterspout. ...read more
Behind the Scenes | Inspiration
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