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Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
There are so many questions to wonder about these days. Like, who was the first person brave enough to eat a chicken’s egg? Or why do some people think cilantro tastes like soap and others can’t get enough of it? How did certain colors come to represent the Volunteers, Paladins, Hokies, etc.? Or a burning question that we like to argue about, who thinks the college conference re-alignment is a good idea? And that question can lead to so many other questions. ...read more
Local Flavor
Annex - Valle Crucis | Boone | Columbia | Greenville | Knoxville | Roanoke | Original - Valle Crucis | Waynesville | Winston-Salem
Mast General Store prides itself on being a destination that takes our guests on a journey. It’s one of many reasons we value our communities – their histories, cultures, Main Streets, outdoor spaces, and, most of all, their people – and strive to fill the role of a traditional general store by serving as a gathering place where everyone can come together and feel a sense of common spirit. ...read more
Adventure | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
The hustle and bustle of the holiday season are upon us. As we bundle up to ward off the sting of the winter winds, we realize how truly fortunate we are to have a warm coat and hat. Some of our neighbors aren’t quite as lucky. ...read more
Inspiration
All
Famously hot Columbia is just right for fall color enjoyment. The steamy temperatures of summer are a distant memory and snowflakes are nowhere to be found on the itinerary. While the fall colors may not be as readily evident, there are beautiful places to get fully immersed in autumn’s glory. ...read more
Local Flavor
Columbia
Much of Winston-Salem dazzles, especially during the holiday season. ...read more
Local Flavor
Winston-Salem
It’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars. ...read more
Travel | Mast Family Favorites
All
Beautiful fall colors in the mountains make it a season of magic, especially in Roanoke. Known as the Magic City in the late 1800s because of its incredible growth linked to the railroad, the city is still the star of the Blue Ridge with outdoor adventure around every turn along with dining and entertainment opportunities to fill every itinerary. ...read more
Local Flavor
Roanoke
They say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities. ...read more
Local Flavor | Travel
All