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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Woolrich has an incredible, storied history and has long been a favorite of Mast General Store. This heritage brand has been synonymous with quality outdoor clothing for over 185 years. Fifty-three years before the Original Mast Store opened our doors in Valle Crucis, North Carolina, Woolrich's founder, John Rich, constructed his first woolen mill in Pennsylvania in 1830. The history that unfolded in tandem with the growth of Rich's woolen mill is an incredible story with deep American roots. ...read more
Inspiration | Mast Family Favorites
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If you’ve ever been to Mast Store Hendersonville or enjoyed reading the Fall Foliage Primer over the years, you’re probably familiar with the smiling face below. Janet retired from Mast Store a few years ago and was an invaluable part of our family for over 17 years. Her beautiful autumn photos and leaf gazing updates kept visitors to Western North Carolina abreast of the changing mountain colors in the Hendersonville area year after year. ...read more
Mast Family Favorites | Recipes
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This item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake? The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier. ...read more
Mast Family Favorites | Recipes
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When Mast Store’s newest old location opened its doors in Winston-Salem this past May, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. In the late 1930s and early 1940s, Barbara Carter’s father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). After her visit to our Mast Store grand opening in the very same building, Mrs. Carter wrote us saying, “It brought back fond childhood memories of my father and mother, both now deceased, bringing us to visit with Santa at the store.” ...read more
Customer Stories
Winston-Salem|Knoxville
If you’re planning to attend a holiday party this Christmas season, you have the (sometimes daunting) task of selecting a gift your host is sure to enjoy. Here are a few suggestions that will help you choose a thoughtful gift. We also offer a variety of ideas we hope will bring a smile to your host’s face. ...read more
At Home | Mast Family Favorites
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Last week we explored “How to Select the Perfect Host Gift." This week we offer shopping tips for all the other wonderful people in your life… from your family member, who seems to already have one of everything, to that special someone, who sometimes leaves you stumped. We’ve checked in with our Mast Store gift-giving experts to help unravel the mystery of finding the perfect gift for just about anyone on your Christmas list.
Inspiration | Mast Family Favorites | all
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