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July 29, 2017 2 minute READ

Every Step a Legacy

Over a century and a half ago, and twenty years before Mast General Store opened our doors in Western North Carolina, a storied American manufacturer was founded in Marlborough, Massachusetts. Two men contributed $150 each to the development of what has become the oldest continuously operated shoe company in the United States. This is the story of Frye boots. ...read more

tags Mast Family Favorites

locations-icon All

July 29, 2017 3 minute READ

Stop By and See Us Along America's Favorite Drive

Late Summer is a magnificent time of year to enjoy the Blue Ridge Parkway. In fact, you could string together a trip through the mountains, soak in their beauty and rich history, and also find time to meander into your favorite Mast General Store at many stops along the Parkway. ...read more

tags Local Flavor | Adventure

locations-icon Asheville

July 29, 2017 2 minute READ

Creating a Tasty Tailgate Party

Think fall. Think football season. Think TAILGATE PARTY! Tailgating is among the most time-honored American sporting traditions and a delicious one at that. Folks from Mast General Store have gathered their favorite recipes to share with you. Our selection covers the perfect dishes for early to late games, appetizers, entrees, and desserts, too. Are you hungry yet? We sure are! ...read more

tags Inspiration | Mast Family Favorites | Recipes

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July 24, 2017 2 minute READ

Farm to Feet Socks

We’re proud to introduce our new favorite All-American product! Farm To Feet takes the statement “Made in the USA” seriously. From the Merino wool sheared from US-raised sheep to the packaging that helps tell the story, it's all made right here. ...read more

tags Mast Family Favorites

locations-icon All

July 24, 2017 3 minute READ

Planning Your Trip for a Spectacular Fall Leafing Season

“Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple,” J. K. Rowling once mused. Local fall foliage predictors are echoing the same sentiment. Due to drier than usual spring and summer seasons, we're anticipating this year’s color to be more spectacular than we've experienced in many years. Your friends at Mast General Store and the Fall Foliage Primer hope to help you get the most out of your leafing tour this year. ...read more

tags Local Flavor | Adventure

locations-icon All

July 24, 2017 4 minute READ

Fall Hike on the Rattlesnake Lodge Trail

While our thoughts are with our neighbors to the south who received the brunt of this past week’s storms, folks in the Blue Ridge Mountains are drying out and hitting the trails in search of brilliant fall colors. Some leaves fell with the wind and rain, but the good news is that premature color change and bare trees appear to be a minor issue in Western North Carolina. If you find yourself in the Asheville area in the coming weeks, check out a local’s favorite along the Mountains-to-Sea trail just a hop, skip, and a jump from the Blue Ridge Parkway. ...read more

tags Local Flavor | Adventure

locations-icon Asheville

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Every Step a Legacy

Stop By and See Us Along America's Favorite Drive

Creating a Tasty Tailgate Party

Farm to Feet Socks

Planning Your Trip for a Spectacular Fall Leafing Season

Fall Hike on the Rattlesnake Lodge Trail

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history