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According to the Small Business Administration, small businesses make up 99.9% of businesses in the United States. Small businesses are credited with creating just under two-thirds of the new jobs created from 1995 to 2021 according to the U.S. Chamber of Commerce. They account for 43.5% of the nation’s gross domestic product. ...read more
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The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Local Flavor | Travel
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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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It’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars. ...read more
Travel | Mast Family Favorites
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They say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities. ...read more
Local Flavor | Travel
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If you are walking just about anywhere in Downtown Winston-Salem, you are in the midst of history. In some locations, it is pretty obvious, like Old Salem, but in others, we need to dig just a little bit deeper. Nonetheless, North Carolina’s fifth-largest city has a lot to crow about. ...read more
Local Flavor | Travel
winston-salem
After nearly two years of planning and installation, the collaborative efforts of the Biltmore Estate and renowned American artist Dale Chihuly have resulted in one ambitious glass exhibit, Chihuly at Biltmore. It is the first art exhibition at Biltmore’s gardens and the first garden exhibit of Chihuly in North Carolina. See how these works complement and contrast with the remarkable layout of the grounds designed well over a century ago by revered landscape architect, Frederick Law Olmsted, whose portrait by John Singer Sargent prominently hangs in “America’s Largest Home.” ...read more
Mast Family Favorites | Local Flavor | Travel
Asheville| Greenville | Hendersonville | Waynesville
The mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store. ...read more
Local Flavor | Adventure | Mast Family Favorites | Travel
Boone
According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life. ...read more
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