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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
All
Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
All
The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
This is the time of year when you hope you have lots of scrap paper handy. Adding names, making notes, scratching out other notes, drawing lines to link thoughts – sometimes your gift list can get confusing! Mast Store hopes to help alleviate some of that confusion with this gift guide to at least get you started. It is broken out into different areas of the store to showcase some of the items we think would be appreciated by your lucky recipient. ...read more
Inspiration | Mast Family Favorites
All
It’s hard to believe that it’s time to begin thinking about serving up the turkey and trimming the tree, but it is. Holiday celebrations begin this weekend. We’ve pulled together a quick list of parades in each of our communities along with other events you and your family may want to put on your holiday itinerary. Let’s get started. ...read more
Local Flavor | Mast Family Favorites
All
There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too. ...read more
Inspiration | Mast Family Favorites
All
Week 7 is the last reporting week for this year's Fall Foliage Primer. As we close the books on the fall color season, Knoxville is just now hitting its peak, as is Greenville. They will enjoy color for a little while longer. Asheville, Waynesville, and Hendersonville are a little past their high color line. There are some pockets of color that will sneak up on you. The Valle Crucis and Boone area are at the beginning of stick season, but that isn't stopping some of the oaks from showing off their true colors. Check the report for some ideas on scenic drives and fun events. Remember, November 11 is Veterans Day. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's Week 6 of the Fall Foliage Primer, and peak colors are in our sights in Waynesville, Asheville, and Hendersonville. We're betting that Greenville and Knoxville are getting ready to hit the mark in just a little bit. The Boone and Valle Crucis area has passed its peak color, but there are splashes here and there that are surprising. In all areas, the hiking and views are great this time of year and there are bazaars and other events that warrant a visit. Read on... ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
If you could do one thing that would help a child do better in school, have a better outlook on life, and be better able to fight disease, would you do it? Having enough to eat helps with all three of those situations and more. That’s why Mast Store, Merrell Footwear, and food security agencies in Mast Store's home communities are partnering again from October 25-November 7 to provide Food for Kids. ...read more
Behind the Scenes | Inspiration | Mast Family Favorites
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville