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October 11, 2017 13 minute READ

Fall Foliage Primer - October 11, 2017

Week three of the primer is seeing a lot more color appearing in the higher and middle elevations. In some reporting locations, the color change really sped up over the weekend. This week is filled with festivals and special events to truly get out and take part in the color change. ...read more

tags Fall Foliage Primer

October 10, 2017 2 minute READ

A Sweet Smelling Success

Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap! ...read more

tags Local Flavor | Mast Family Favorites

locations-icon Hendersonville | Waynesville|Asheville

October 10, 2017 3 minute READ

Made in North Carolina - From Dirt to Shirt

Browsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt. ...read more

tags Inspiration | Behind the Scenes | Mast Family Favorites

locations-icon All

October 10, 2017 4 minute READ

MoonPies and the South

There’s a group of local gentlemen, some retired farmers, who have gathered at the potbellied stove of the Original Store every day for the thirty-plus years since the Cooper family reopened the Store. Known as “The Lunch Bunch”, these men talk about the weather, the state of this season’s crops, and to share the same lunch they’ve been enjoying together for over three decades. The essential items of their daily feast: a hunk of bologna cut off the round and a MoonPie for dessert… all washed down with an ice-cold RC Cola from the old fire-engine red Coca-Cola cooler. ...read more

tags Mast Family Favorites | Local Flavor

locations-icon All

October 10, 2017 2 minute READ

Ask Francine - Low Fat Sweet Potato Pie?

Would you think it's possible to make a good fried sweet potato pie at home that is not loaded with saturated fat? ...read more

tags At Home | Dear Francine | Recipes

locations-icon All

October 10, 2017 2 minute READ

Neighbors Helping Neighbors

Waynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug. ...read more

tags Inspiration | Behind the Scenes | Mast Family Favorites | Customer Stories

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Fall Foliage Primer - October 11, 2017

A Sweet Smelling Success

Made in North Carolina - From Dirt to Shirt

MoonPies and the South

Ask Francine - Low Fat Sweet Potato Pie?

Neighbors Helping Neighbors

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history