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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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We believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers. ...read more
Inspiration | Mast Family Favorites
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Poet Alice Oswald said about the season: "Spring, when the earth tilts closer to the sun, runs a strict timetable of flowers." As the earth is renewing itself, many of us are finding more time to spend outside. One of those is Heather, the Mast Store photographer. When she ventures out on hikes, she loves to capture wildflower beauty she encounters along the way. This week's blog features some of her tips to help improve your photography. ...read more
Inspiration | Adventure
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Just like you, your dog is eager for the coming of spring. He or she is dreaming of long walks and hiking adventures to discover new places and activities. They probably need to work their way up to that longer adventure, too. Let’s see what to do. ...read more
Adventure | Inspiration
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The city of Winston-Salem is reinventing itself daily. From being a tobacco and textile mecca, the city is now a haven of arts and innovation. Many of the old tobacco factories are being reclaimed and transformed into medical research laboratories, technology hubs, and apartments for people wanting to live amongst the re-emerging downtown vibe. But what if you’re not ready to take the deep dive and move to Winston-Salem? We have recommendations on must stops for spending 24 hours in Camel City that are just a short walk or drive from the front door of the Mast Store. ...read more
Adventure | Local Flavor | Inspiration | Travel | Mast Family Favorites
winston-salem
Whether or not you believe that your destiny is governed by the stars, you probably know which astrological sign you were born under, right? Astrology is just an amusement to most of us these days, but to our ancestors, natural astrology was important in predicting seasonal events and weather. Well-informed planters used the position of the sun, moon and the constellations to manage their livestock and crops. ...read more
At Home | Inspiration | Gardening
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In a time when careers are measured in single-digit years, it’s truly something to celebrate when a manager of a retail store started on Day One and is leaving 27 years later. Days spent folding hundreds of sweaters are transcending to days gazing at high peaks in Montana and other places across the globe. No matter where Melanee ends up, it’s going to be just another day in paradise. ...read more
Behind the Scenes
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