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As the New Year approaches, it’s typical to think about resolutions and personal goals for the year ahead. For outdoor enthusiasts, one of the best ways to kick off the new year is by participating in a "First Day Hike." Held annually at state parks across the country, First Day Hikes offer an opportunity to connect with nature, promote health, and get outside. Whether you're an avid hiker or just looking for a refreshing way to begin the new year, these hikes provide a perfect excuse to get moving and start the year off right. ...read more
Adventure | Local Flavor | Travel
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Have you ever thought about the words “thank you” or “thanks?” They quickly roll off the tongue, oftentimes without a further thought to the impact they have. And, it’s a good thing. Telling someone “thank you” for opening a door, helping move a box, or refilling your water glass is a recognition of their efforts. It should be easy to appreciate a general act of kindness, but what happens when the next level kicks in? ...read more
Behind the Scenes | Customer Stories | Inspiration | Local Flavor
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The holiday season is filled with art projects - from laying the perfect table and making sure the ornaments on the tree are dispersed in a way that is balanced in an asymmetrical way to create conversation and interest to preparing cuisine art for family and guests and, of course, beautifully wrapping gifts. There is also an art to stuffing stockings, and we went straight to the source for a few tips. ...read more
Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
This is seventh week of the Fall Foliage Primer. Color is high in Greenville and there's more color in Knoxville than what you'd think. The reporters have put together lots of recommendations both for this week and in the near future weeks. They also bid you farewell until next year. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's week 6 of the Fall Foliage Primer. The colors are hitting their peak in Hendersonville and are still on the uphill climb in Greenville. Other areas are past peak, BUT with the warm temperatures a lot of color still remains. It is amazing! The weekend will feature some moderating temperatures getting at least down to the seasonal level. Hikes, paddles, and scenic drives abound. See what's in store with a quick click. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Throughout the month of May, the traditional beginning of travel season, we're sharing travel stories from our employees along with travel tips and tricks learned along the way. This week, we’re talking about overcoming travel paralysis. ...read more
Adventure | Travel
All
Land Trust Day at Mast Store is celebrating its fifteenth year on Saturday, June 3rd. We are honored to host this friend-raising day for the land trust organizations in each of our communities to visit with our guests, educate people on what land trusts do, and to garner support both in our local communities and in the home communities of our visitors. ...read more
Inspiration | Mast Family Favorites
All
Throughout the months of May and June, the traditional beginning of travel season, we're sharing travel stories from our employees along with travel tips and tricks learned along the way. This week, our Mast Store webmaster shares vital tips for smart travelers. ...read more
Adventure
All
Mid to late June ushers in one of the most celebrated months in the Blue Ridge Mountains: the Catawba Rhododendron blooming season. The bees buzz with delight, drinking in the flower’s nutritious nectar. The famed rhododendron’s splashes of hot pink create a stunning landscape against a backdrop of mountainsides draped in early summer green. ...read more
Inspiration | Adventure
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