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November 14, 2018 9 minute READ

Holiday Happenings

It’s that time of year again when we bring you tidings of comfort and joy—and all the info on holiday events. From local parades to meeting Santa himself to all the lights to see, our communities are just brimming with the spirit of the season and good cheer! So, come all ye faithful and find just the holiday events that make your season bright! Happy Thanksgiving, Merry Christmas, and Happy Holidays from the Mast family to yours! ...read more

tags Mast Family Favorites | Local Flavor

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November 6, 2018 12 minute READ

Fall Foliage Primer - November 7, 2018

It's the seventh installment of the 2018 Fall Foliage Primer and the final report for the season. Many locations are reaching their peak colors now - like Greenville, Asheville, and Hendersonville - and Knoxville is still reaching for its peak. You'll find many events to enjoy in all areas and who knows, you might even start thinking about another kind of tree that stays green all year. ...read more

tags Fall Foliage Primer

October 31, 2018 9 minute READ

Fall Foliage Primer - October 31, 2018

It's Halloween, and we bet you'll see some colorful characters throughout the day. It's also Week 6 of the Fall Foliage Primer. There is still an amazing amount of color throughout all reporting areas. Asheville, Hendersonville, and Knoxville are still reaching toward their peak colors in this unusual fall. The Boone and Valle Crucis area are beginning to lose leaves, but there are still surprises around many corners. And, you'll still find plenty of fun events to enjoy everywhere. Check it out! ...read more

tags Fall Foliage Primer

October 26, 2018 3 minute READ

It's Time to Share the Warmth with Mast Store and Columbia During the Month of November

You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. ...read more

tags Mast Family Favorites | Inspiration | Local Flavor

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October 25, 2018 7 minute READ

These Old Boards Have Seen A Lot

A few weeks ago, we celebrated the 135th anniversary of a legend – the Original Mast Store in Valle Crucis. We played old-timey games; we sampled apple butter; we listened to some good music. But have you ever wondered what the building itself thinks of all the people who travel out Broadstone Road and Highway 194 for a visit. Well, we did too, so we asked. ...read more

tags Local Flavor

locations-icon Original - Valle Crucis

October 23, 2018 11 minute READ

Fall Foliage Primer - October 24, 2018

It's hard to believe that we are in the final full week of October and the fall colors are just now beginning to appear. In the Valle Crucis/Boone area, this will likely be the best weekend to view the colors. Other areas are still reaching toward their peak. With the colder temperatures, the color change will be speeding up as will the leaf dropping activities. There are still lots of things to see and do, but plan your visits soon. ...read more

tags Fall Foliage Primer

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Holiday Happenings

Fall Foliage Primer - November 7, 2018

Fall Foliage Primer - October 31, 2018

It's Time to Share the Warmth with Mast Store and Columbia During the Month of November

These Old Boards Have Seen A Lot

Fall Foliage Primer - October 24, 2018

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